In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.

That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!

Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.

When and where is the May Data Slam taking place?

Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. 

The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.

Who should attend?

Not sure why you should attend the May Data Slam? Well, if:

Then our Data Slam is definitely for you!

Key sessions 

The Ultimate Guide to Fundraising Databases - Chad Barger

So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.

Undaunting the daunting - Helen Brown

You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant. 

Yes, You Can Plan a New Donor Welcome Series in 20 Minutes! - Maureen Wallbeoff

Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!

But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.

Humanizing Artificial Intelligence: How AI can help every fundraiser build stronger, more authentic donor relationships - Nejeed Kassam

89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday. 

You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.

Self Determination and the Future of Data - Amy Sample Ward

The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general. 

What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.

Data, Data Everywhere - Steve MacLaughlin

We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not! 

It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice. 

Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.

Respect Your Donors with Gender-Inclusive Data - Jude Shimer

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Marketing and Fundraising, a data match made in heaven - Safiyyah Gareeboo

Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!

How to get involved

If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.

Although the coronavirus pandemic is still very much around, with the easing of lockdown restrictions continuing, and the vaccine rollout underway, things are starting to look hopeful for the fundraising industry.

There’s no denying that COVID-19 drastically changed the charity sector. Not only did it put a stop to many large in-person fundraising events, but it also saw the economy go into recession; something which has historically caused charity donations to drop off. However, the charity sector proved to be very versatile. 

Websites and video conferencing platforms covered service delivery and in-person fundraising methods were replaced by online donations and virtual events. As a whole donor engagement became pretty much entirely digitised. And that looks set to continue for the foreseeable future. Research conducted by IBISWorld states that:

‘The industry is expected to recover from the sharp decline caused by the COVID-19 (coronavirus) outbreak, which forced the closures of charity shops and cancellation or postponement of fundraising events. However, revenue is expected to remain below that observed prior to the pandemic, and the return of large-scale fundraising events remains uncertain.’

Digital is set to be at the forefront of all the latest trends within the charity sector. If you’re interested in ways in which you can help your non-profit flourish in this post-pandemic world, we’ve put together a list of some of the latest industry trends that charities should be aware of.

Let’s dive in!

Contactless and digital payments

Social distancing meant that contactless payments went from an interesting spectacle to a necessity. Of course, many non profits had already made the switch to contactless before Covid-19 came along, but there’s no denying that the pandemic certainly cemented that shift. 

Digital contactless payments replaced cash donations and were essential to many charities in maintaining their fundraising efforts. The latest industry data is showing that contactless payments will become even more important as we leave the pandemic behind. 

If you have yet to implement a cashless way for supporters to donate, then the good news is that pretty much anyone can implement a contactless payment. You can set up any of the following digital payment methods with ease:

Social media platforms

Social media became an essential tool for charities during the pandemic, and that reliance looks set to continue in the future. 

Platforms such as Facebook, Instagram, Twitter and LinkedIn offer them an easy but effective way to promote their cause. They also give them the opportunity to communicate with supporters, reach new audiences and raise awareness about their service delivery. Even new platforms, such as TikTok and Clubhouse, are helping nonprofits spread their reach.

Charity livestreams

Live streaming will definitely continue to be a key fundraising device for many charity organisations. Social media and event platforms like Everywhere+ provide charities with the opportunity to do this, in one of the simplest ways. 

Rise of TikTok

TikTok’s growth doesn’t show any signs of slowing down, especially when it comes to its general importance for charities. The social media platform is constantly evolving, and it provides a brilliant opportunity for nonprofits to connect with younger audiences. If you haven’t already, get involved as soon as you can with TikTok.

Gaming in the charity sector

The pandemic meant that charities had plenty of opportunity to host some interesting types of fundraising events, and one of the most surprising and popular has been gaming. 

As we previously mentioned in one of our other blogs, video games are no longer limited to teenagers, and when used correctly, can be a great way to raise donations through live streaming. In fact, the connectivity it brings has made gaming an essential tool for fundraising in this socially distanced world.

Video game live streaming can bring many benefits to your charity, as not only does it encourage donations, but the collaboration with well-known online gamers can spread awareness of your organisation to their large audience.

The Make A Wish charity used gaming to set up a virtual fundraiser called ‘Game Stars.’ This virtual fundraising event saw online gamers and streamers host game shows on a stream, where they encouraged viewers to donate money to the charity’s cause.

Is your charity in need of a digital transformation? Fundraising Everywhere can help!

The above industry trends look set to continue, even as social distancing measures ease. Nonprofits should take full advantage digital transformation, so that they can stay ahead of the curve in the future. If your charity or organisation is in need of assistance with this, Fundraising Everywhere is here to teach you the skills you actually need to raise more money for your nonprofit.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

Get in touch to see how we can help you and check out the Virtual Fundraising Summit for instant access on more advice.

Whether you’re a solo fundraiser or a part of a national charity, it’s likely that you already know the importance of hosting fundraising events. 

Not only are they a great way to raise money, but they can also spread awareness and attract future sponsors to your chosen cause. Unlike cold calling or sending mass emails to raise support and much needed funds, fundraising events are a much more efficient and personal method. But fundraising events aren’t limited to just in-person charity events. In fact, now more than ever, it’s important to get creative with your fundraisers. 

The more unique your fundraising idea, the more likely it is that you’ll engage supporters. The best part? It doesn’t have to involve a lot of work either! The best fundraising ideas can be made with careful planning and lots of creativity. We’ve put together a list of our top ten unique fundraising activities that are sure to engage people to raise money for your nonprofit, whilst still having fun while doing it.

Let’s dive in!

Here are ten unique fundraising activities for you to consider

Unfortunately, Covid-19 is still having an impact on the charity sector. The virus is still at large, making it impossible to go ahead with hosting most in-person fundraising events. However, there are lots of ways to fundraise when in-person events aren’t an option!

From virtual video game tournaments and online cookalongs, to mixology classes and remote fun runs, the possibilities are endless. You don’t need a huge budget; all you really need is a core message and a unique activity to attract attention!

Video game tournament

Video games are no longer limited to teenagers playing Fifa or Minecraft in their bedrooms. Virtual gaming is a million pound industry that continues to gain in popularity with the innovation of online streaming platforms such as Twitch. 

It only makes sense that nonprofits start using these platforms to their advantage. You can set up a virtual gaming tournament and ask supporters for donations to take part or place bets on the results, with all the winnings going towards your charity’s chosen cause. 

Remote 5K run or cycle

Running or cycling challenges are not a new idea, but they’re a firm favourite that can raise a lot of money for your nonprofit. And just because big in-person fun runs or cycling races aren’t possible with Covid, it doesn’t mean that they can’t be done remotely! 

These 5K races can be hosted virtually, all you need to do is to charge registration in the form of a donation. You then encourage the participants to complete the distance in their own time by themselves. The runners or cyclists can then share their time and route via apps like Strava.

Eco fines

This is an activity that pretty much anyone can take part in; from supporters to your fellow work colleagues. The idea behind eco fines is that when someone does something that isn’t considered eco-friendly, you give them a small fine which they must donate to your chosen cause at the end of the month. This can be anything from leaving a light or computer switched on, to printing unnecessary papers. 

Online cookalong

Some of the best fundraising activities involve food, and they’re popular with both fundraisers and attendees alike. Encourage people to channel their inner Gordon Ramsey or Nisha Katona with an online cooking class. 

Your nonprofit can partner with a local restaurant or chef and charge admission donations to attend the livestream. You could even go one step further by including incentives for big donations by offering one on one time with the chef after the cooking class has finished.

Marathon event

Marathon events don’t have to be related to running! This type of fundraiser can be used for football, rugby, tennis, swimming, pool or any other sport or hobby that works for you. 

Once everything is set up, you can livestream the entire marathon event virtually on your nonprofit’s website. You can raise funds by encouraging people to donate to spur your marathon efforts on. Think Joe Wicks’ 24-hour charity workout marathon for Children in Need.

Spinning 

Spinning is a form of indoor cycling that asks gym enthusiasts and cyclists alike to sweat for a good cause. 

You can partner with a local spinning studio or gym and ask people to take part for a suggested donation. Local instructors can lead the spinning class through an energetic and fun workout to raise funds. You can even put on post-spin refreshments/food for an after-workout fundraising event.

Silent auction

By shifting your silent auction to a virtual event, it actually becomes even more accessible for more people. You can promote the auction prizes in an email campaign and on your social media platforms to engage potential attendees. You can then take advantage of the opportunity to ask for donations throughout the event too.

Virtual pet event

Virtual pet fundraising events are so successful because people love to show off their furry friends. These events can be great in getting people involved with your nonprofit online. Usually, all you need to do is to ask people to take a picture of their pet and post it to social media using a curated event hashtag.

Virtual pet events will help to drive engagement across your social media channels through user-generated content. The more people engaged on your social channels, the more likely they are to offer their support for future fundraising campaigns.

Mixology competition

Hold a virtual mixology competition to see who can create the best cocktail in honour of your charity. Charge an entry fee that will go towards your fundraising target, and encourage people to take part by offering a lucrative prize for the winner. Users can submit their ideas and videos of their cocktail making skills via a social media hashtag. Make it more inclusive by adding an alcohol-free element!

We can help you plan your own virtual fundraiser

If you’re looking for external support with planning your fundraising efforts, Fundraising Everywhere is here to help.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

If you’re interested in finding out how we can support you, feel free to reach out. A member of our team will be happy to speak with you about your charity.

Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately. 

With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.

So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause. 

We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.

Set realistic goals and targets

This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high. 

Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.

Use a multi-channelled approach

Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email. 

Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign. 

That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.

Create a sense of urgency

Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming. 

Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.

Streamline the donation process

Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation. 

Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:

Engage Your Supporters

The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process. 

Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.

Think outside the box

There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children

One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.

Need help achieving your fundraising target?

If  you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. 

This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

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