Social media is a powerful tool, but it’s especially powerful at promoting events. Although we hope that in-person fundraising events will be allowed to return soon, there’s no denying that virtual events are here to stay. With so many aspects of a charity’s day-to-day activities moving online, there’s never been a more important time to utilise social media to the fullest. 

Promoting your virtual fundraiser through social media is crucial to ensuring participation and engagement from those attending. But it isn’t as simple as putting up a few posts on Facebook and hoping for donations to come rolling in. You must take the time to properly plan how you’ll use social media to your benefit, and how it can promote your virtual fundraiser. A proper social media campaign can be the difference between a successful event and a failure.

Promoting your virtual fundraiser with social media

We’ve put together some simple tips on how to successfully promote your virtual fundraiser using social media.

1. Create compelling content to post

To start, you need to make sure you have a bank of content for you to use on your social profiles. Most social media platforms are saturated with posts, images and videos, which is why it’s so important that you create posts that are as eye-catching as they are informative.

Switching up the types of mediums you use is the best way to do this, but it doesn’t have to be complicated or costly!  There are many free tools you can use at your disposal:

2. Plan and organise a content calendar

Once you’ve created some content and have it ready to post, it’s time to put together a calendar. This is so you can outline exactly which piece of content you’ll post, where it’ll be posted (i.e Facebook, Twitter, or Instagram) and at what time. Not only will this help you to keep organised ahead of time, but it’ll also help to maximise the number of people on social media who will see and learn about your virtual fundraiser. 

When planning the calendar, make sure you alternate what type of content you’ll share and on which platform. Most social media channels and scheduling tools have built-in analytics tools that can help you with this.

3. Utilise your network

Your charity or personal page can shout about your virtual fundraiser as much as you like, but it always helps to get others to spread the news about the event. Ask members of your staff, volunteers, guest speakers and even local celebrities to share your social media content. Better yet, you can entice attendees to reshare your content to generate some hype using a dedicated hashtag. Get creative!

4. Follow up with post-event content

Just because your virtual fundraiser is over, doesn’t mean that you have to lose momentum! When creating content ahead of time, plan ahead to post-event recaps, fundraising results and thank you’s on your social platforms. If you have another virtual event coming up, then use the opportunity to start generating some buzz about the next fundraiser you’re hosting.

Need help with your virtual fundraising event?

If you’re ‘waiting to see how things go’ or you haven’t hosted your first virtual event yet, you’re missing out. Virtual events are not new, the pandemic has simply accelerated a need that was already there. Plus, they’ve proven to be very effective! 

The only way to go now is forward and up. If uncertainty or nerves are holding you back, we can help. We host regular coaching calls with people just like you who want to know more about virtual events and how to improve them. Book a call and let’s chat!

When the time comes to plan your first fundraiser, you might find yourself very nervous and overwhelmed at the prospect of setting up and hosting an event by yourself. If you’re new to the fundraising world, then don’t worry! Although setting up your first fundraiser might seem daunting, it’s not as complicated and time-consuming as you think.

Given the current circumstances, it’s likely that most fundraisers will continue to be hosted online due to the Covid-19 pandemic. That’s why we’ve put together our Fundraising Everywhere top ten tips to help you plan your first virtual fundraiser. As long as you follow these ten steps, your event should be a success!

1. Decide on your cause

Defining exactly why you’re raising money and who you’re raising it for should always be the first step in planning any fundraiser. This will help you not only create an effective promotional strategy later down the line, but it’ll also help you put an operational plan in place moving forward. This ‘mission statement’ will be encompassed in all other decisions around the planning of your virtual fundraiser. 

2. Set a fundraising goal

Once you’ve defined your fundraising cause, you then need to decide on what your goals are for the fundraiser. How much money do you want to raise? Maybe your fundraiser isn’t even about the money, perhaps you just want to drive awareness and expand your network. When planning your first fundraiser, it’s important that you keep all potential goals in mind.

3. Create an event budget

Every event must have a budget, and it’s also important to keep in mind that you’ll need to raise funds above the amount you’re going to spend on your fundraiser. However, one of the benefits of virtual fundraising events is that they’re more cost-effective than their in-person equivalents. You don’t have to worry about venue hire, catering or travel costs!

4. Choose your target audience

Pinpointing the audience you want to attract to your fundraiser will not only help you plan a better event, but it’ll also help you to advertise it to the appropriate audience. Think about whether your event and cause appeals to a certain age or interest. Is it just a local fundraiser, or a world-wide event where anyone can take part? By defining your audience, you can figure out the best way to reach potential attendees and prospective donors.

5. Plan the fundraiser particulars

The planning of in-person events required fundraisers to find a venue to host it, but with virtual fundraisers, it’s a little different. Instead, you need to think about the following:

There’s less planning than in-person fundraisers, but virtual events still need a lot of preparation to make sure things go off without a hit!

6. Decide what you’ll do during the fundraiser

You’ll want to make sure that you get people excited about your cause, but you also want to make sure that they’re engaged and having fun during your fundraiser. The happier attendees are, the more likely they are to offer support. To inspire future and returning donors, come up with a fun, unique idea that gets them excited to attend. Struggling for ideas? Check out our previous blog post to get you inspired!

7. Shout about your fundraiser

Marketing your fundraiser is vital to its success. Why? Well, without any guests or attendees you’re not going to meet your target goal! Creating a digital marketing strategy is the best way to spread the word about your event. Employ email marketing, paid advertising and social media marketing to help create buzz around your fundraiser. 

Having a good marketing strategy will not only help you get attendees, but it can also convince supporters that your cause and fundraising event is worthy of their time and money.

8. Decide how you’ll accept donations

Of course, you’ll need to decide how you’re going to accept donations for your chosen cause. Unlike in-person events, you can’t just shake a donation bucket at people everytime they walk past. With virtual fundraisers, you don’t have to limit yourself to just one donation method.

Set up an online event ticketing platform, which can take digital and mobile payments in advance. Or, make the whole donation process easier by linking a chosen Paypal account that’ll accept donations. You can also set up a donate button on your fundraiser page for quick digital giving. This method is attractive to people who might not be able to attend your event but want to support your cause regardless.

9. Encourage attendees to share your event

Lean on your community of supporters to generate buzz during your fundraiser. You can do this by providing good content to share online, such as video clips, images and shareable posts, so attendees can easily reshare them on to their own followers. This will help you generate more interest in your cause, as well as any future fundraising events you plan on hosting. 

10. Automate as much as you can

Automation of both your operations and marketing will be more efficient and will lower the overall cost of your fundraiser. For example, automated emails can give guests detailed event information once they’ve bought their online ticket. Likewise, social media management tools will make posting content and tracking the results across all platforms more seamless. If you keep on top of metrics like this, the whole event will run a lot smoother and will be much less stressful for you.

Need help with your fundraiser?

It can take a lot of money, skill and finesse to plan a successful fundraising event, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere is here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

Following last month’s Frequently Asked Questions - Part 1 blog, we’ll continue to look at some of the answers to your most burning questions. If you’re thinking of attending one of our Fundraising Everywhere events, or if you want to get involved as a speaker, then we’re certain you’ll have a lot of questions! 

Over the past few years, our team has created an accessible and supportive online community where fundraisers can connect with peers, keep up with sector trends and learn new skills. One of the best ways to do this is through our virtual workshops, monthly webinars and conferences.

If you’re thinking of enlisting our help with your fundraising efforts but aren’t sure what to expect or where to start, or if you just want to get involved, then we’ve put together another blog on some more of our most frequently asked questions for you below.

Let’s dive in!

Here are more answers to some of your most burning questions

I’ve booked a ticket and plan on sharing it with other members of my team. Is this allowed?

We understand that people love sharing, but unfortunately, each conference attendee needs to book their own place. So, please make sure you book separately! But, if there’s a lot of you, get in touch! We offer hefty discounts for group bookings and watch parties. We’ll send the access link and joining instructions the week before your booked event.

We’re a business and we want to support charities and fundraisers. How do we get involved?

Support from businesses is vital, and Fundraising Everywhere wouldn’t be able to happen without you! Get in touch at [email protected] and let’s chat!

Will the sessions be subtitled?

Yes! We aim to be as accessible as possible for everyone. That’s why all of our session recordings are subtitled for you.

I’m not based in Europe, can I still attend the conference?

Of course! One of the benefits of joining a virtual conference is that you can attend from anywhere, no matter where you are in the world. Likewise, you can join from any device, whether it be your laptop, tablet or phone. Plus most of our speakers and attendees are from different locations across the globe.

I want to be a speaker, can you make that happen?

That’s great! Tell us more about your idea here. We are very keen to improve the diversity of our network. We’re looking to prioritise applications from people who represent the underheard voices of our sector, including race, sexuality, sex and gender, socioeconomic backgrounds, disability, age, seniority, and religion.

Why should you become a Fundraising Everywhere member?

Fundraising is no easy feat. That’s why our conferences are designed to give charities and independent fundraisers a helping hand where they need it. So, why become a Fundraising Everywhere member? Well for starters, we’re:

Find out more about the benefits of our membership here.

Here at Fundraising Everywhere, we believe confident, connected, empowered fundraisers can change the world. And the best way to do that is by creating a close knit community of passionate people. 

That being said, we thought it was about time that we introduced you to the people behind our amazing team. That’s why, in this blog, we’ll be putting the spotlight focus on Nikki Bell, one of our co-founders.

Let’s get started with the questions!

Hi Nikki! Let’s start by finding out how you got involved in fundraising? 

I was working for Tesco Bank and involved with their CSR team. A friend of mine left a charity job and recommended their role to me and, after three failed interviews over a year or so, I finally got the job! I started in face-to-face and community fundraising and have worked in volunteering, corporate, individual giving and digital since then.

What drives your passion behind fundraising? 

I love how much the sector really cares about changing the world for the better and puts in the work and campaigning to make it happen. I want to be involved with that work and making the world a better place.

What made you decide to co-create Fundraising Everywhere? 

Funny story! Simon and I were rejected from an overseas conference and, alongside my work with another national training organisation, we got talking about how inaccessible development opportunities are. 

Not everyone has the time or money to travel to London or internationally to upskill and that limits opportunities to those with the privilege to do so. We wanted to change that. We created an online platform where the content was influenced by fundraisers and priced in a way you could fund yourself if your place of work couldn't. 

Knowledge shouldn't be limited to the few; Fundraising Everywhere changes that.

What's been one of the biggest challenges for you? 

After launching Fundraising Everywhere in 2019, in early 2020 we started Everywhere+, a virtual platform and management service that enabled charities to use our tech to host their own virtual events. 

We launched it pre-Covid and had no idea how busy we would get, especially when the schools shut, and we both found ourselves working from our own homes with kids around and crap internet. 

We've been non-stop since March 2020, and that, alongside normal life and kids, has been the biggest challenge. BUT! The exciting news is we're now hiring our first internal team, so I'm looking forward to bringing in more minds and skills.

Covid-19 has changed how fundraising events are run. Do you think virtual events are here to stay?

I do, but not for everyone at this stage. Managing online events can take the same amount of planning and cost as an in-person event, and some charities will not have the capacity to do both. 

The choice will need to be led by supporters and what they'll engage with. Virtual is accessible and with a huge ROI, not to mention cancel-proof, so I hope even if charities can't host hybrid fundraising events, they keep a few virtual-only events in the calendar for stewardship and connection.

What do you like to do outside of work to relax? 

I relax the most when I'm outside and moving, so my favourite things are kayaking, hiking and swimming in the sea. When I do slow it down, I love to read and go to bed at 8pm.

What's your favourite TV series? 

Frasier. 

Are you a dog or cat person? 

I love my own cats and other peoples' dogs.

If you could invite five famous guests (dead or alive) to your dinner party, who would you choose? 

Prince, Bruce Springsteen and Beyoncé for me, and Angus and Brian from AC/DC for my five year old son.

--
Thanks Nikki! Keep an eye out for our next Spotlight Focus feature in the future. If you want to learn more about Fundraising Everywhere and our story, you can do so here.

Thinking of taking part in one of our Fundraising Everywhere conferences or webinars? Unsure what to expect? 

We’ve talked plenty about some of the challenges that many charities have faced during the Covid-19 pandemic, and now more than ever, we’ve lent a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation. 

That’s why, over the past few years, we’ve created an accessible and supportive online community where fundraisers can connect with peers, keep up with sector trends and learn new skills. One of the ways we do this is through our virtual workshops, monthly webinars and conferences.

If you’re thinking of enlisting our help with your fundraising efforts but aren’t sure what to expect or where to start, we’ve put together a simple blog on some of our most frequently asked questions.

Here are the answers to some of your most burning questions

I’m busy on the day of the conference, can I still book?

Whether it’s a fundraising webinar or the concert of your favourite musician, realising you’ve already made plans, or have other commitments to attend to, can be frustrating. But with our Fundraising Everywhere conferences, you don’t have to miss out! All of our events are available for 30 days post-event for non-members and twelve months for members. You can simply access it via the same link you receive for the event or your persona Members portal.

I’m a consultant that works with small charities; which ticket is right for me?

We recognise that individual consultants have to budget when it comes to money, especially if the charity you represent is fairly small. That’s why we’ve made it so that our paying attendees help permanent employees from small charities attend for free. 

The full price ticket is right for you and will get you hours of learning to benefit the charities you’re contracted for. Alternatively, you could consider a low-price membership which gives you full access to everything, whenever you need it.

When will I get the link for the conference/event/workshop?

If you’ve just purchased access to the event, then don’t worry if you don’t receive your link straight away! We’ll send your special link to you twice the week before your booked event. Just make sure to add us to your safe senders in your email to make sure we reach your inbox!

Where will the event be broadcast? 

Not sure where you’ll be able to watch one of our fundraising events? Everything will be broadcast right here on our website! We’ll send you the access link, as well as joining instructions, the week before your booked event. There is no software for you to download but we suggest using Chrome or Firefox as your browser.

Why Fundraising Everywhere?

Fundraising is no easy feat. That’s why our conferences are designed to give charities and independent fundraisers a helping hand where they need it. So, why join Fundraising Everywhere? Well for starters, we’re:

Find out more about the benefits of our membership here.

The Covid-19 pandemic, and subsequent social distancing guidelines, have meant that many in-person fundraising events, seminars and training courses have been postponed or cancelled. Instead, there’s been an increased uptake of these events and fundraisers online. Even with lockdown restrictions easing, virtual events appear to be sticking around for a little longer.

One type of event that’s particularly taken off, are webinars. Webinars are effectively a virtual seminar that’s held entirely online. Given the current climate, this makes them invaluable to charities. But, if you’re thinking about setting up your own fundraising webinar, perhaps you’re not entirely sure how they can benefit your nonprofit? Why are they so vital to your charity work? 

When planned correctly, webinars can be a great way to help your fundraising campaigns; they promote your charity’s cause and impact, as well as reaching wider audiences that you would have not originally had access to. In the blog below, we’ll explain exactly why webinars are so important to nonprofit organisations, as well as everything you need to get started with your own!

Let’s dive in.

Why are webinars important to charities?

There are many different reasons why fundraising webinars are so important to charities. For example, they’re a good way for nonprofits to: 

The main purpose of a webinar is to put a group of people into discussion. Like an in-person seminar, attendees gather to listen and discuss various topics that are relevant to that charity. 

Effectively, this means that you can use them to conduct any of the above, but completely online. Webinars also help you to continue your fundraising events and discussions virtually, in a way that complies with social distancing restrictions. 

So why are webinars so popular with charities and nonprofits?

What do you need to set up your own fundraising webinar?

So now you know why webinars are so popular, and why they’re vital to charities, it’s time to look at how you can host one yourself! It might seem overwhelming to plan your own webinar, especially if you keep getting swamped by the specifics and meeting planning. 

However, they’re actually pretty straightforward to plan. Here are three things you need to start:

An audience and topic

The attendees of your webinar are the key to its success. That’s why it’s important to find out ahead of time what your audience wants and/or needs to hear. You need your audience to have an interest in the webinar programme before it actually goes ahead. Speak to your audience to find out if they’re interested, what’s the best time and date to host your webinar, as well as the key topics they want to discuss.

Set a date and time

Set a date and time for your webinar based on what your audience’s time preferences are. This can be tricky, as if you have multiple people attending from different locations or time zones. However, try and find a balance as best as you can; this might mean that you have to run multiple sessions throughout the day to be fully inclusive.

A streaming platform

And lastly, of course you’ll need a webinar hosting platform to actually run your fundraiser! Lockdown has boosted the popularity of Zoom for meetings, and event platforms like Everywhere+ (that’s us!) can create engaging experiences for big impact. There are plenty of other platforms out there to suit any budget or requirements. Pick a platform that you know how to use and has the features you need, as well as one that pushes simplicity. You need your attendees to know how to access and use it too!

Get involved with Fundraising Everywhere’s May Data Slam 2021 Webinar

It’s not too late to register for our May Data Slam 2021 webinar! In the webinar, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. 
The event will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. If you want to get involved, you can book your ticket here. If you’re already a Fundraising Everywhere member then there’s no need to register, as the event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

In this blog, we’ll give you an insight into our May Data Slam 2021 webinar fundraiser, and why you should get involved. This month, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. Data is very important to any nonprofit or charity, as it can be used as a way to learn more about your donors; who they are, what they value, and how they see themselves as part of your organisation’s mission.

That’s why we’re bringing fundraisers from all over the world together for our May Data Slam 2021 virtual event, and just like the traditional poetry slams, our webinar will be loud, lively and jam-packed with fun sessions. The virtual conference will aim to help you get started, and do more, with data. Whether you’re a frontline fundraiser looking to learn more from what donors are telling us, or a tech-savvy all-things-data Excel jockey, we’ve got a session for you!

Take a look at our insight into the May Data Slam 2021 webinar below, including location, time, date and session highlights.

When and where is the May Data Slam taking place?

Our May Data Slam will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. 

The event will be curated and hosted by Sam Laprade CFRE and T.Clay Buck CFRE.

Who should attend?

Not sure why you should attend the May Data Slam? Well, if:

Then our Data Slam is definitely for you!

Key sessions 

The Ultimate Guide to Fundraising Databases - Chad Barger

So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE ‘Ultimate Guide to Fundraising Databases’ online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.

Undaunting the daunting - Helen Brown

You’ve got a precious asset (your nonprofit’s data) and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant. 

Yes, You Can Plan a New Donor Welcome Series in 20 Minutes! - Maureen Wallbeoff

Donor journeys all begin with one thing; the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!

But many nonprofit teams feel stuck when it’s time to create these email messages; we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.

Humanizing Artificial Intelligence: How AI can help every fundraiser build stronger, more authentic donor relationships - Nejeed Kassam

89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday. 

You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.

Self Determination and the Future of Data - Amy Sample Ward

The way we structure our world influences what we think is possible and what we allow to take shape. This is true in technology, in data, in fundraising, and social change work in general. 

What does it look like when we release those structures? What is made possible in ourselves when who we are and what we do is not confined to a predetermined check box? Together, let’s envision the possibilities of a better world we can make tomorrow through the changes we make today.

Data, Data Everywhere - Steve MacLaughlin

We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not! 

It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization - not just improves current practice. 

Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.

Respect Your Donors with Gender-Inclusive Data - Jude Shimer

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Marketing and Fundraising, a data match made in heaven - Safiyyah Gareeboo

Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations. CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!

How to get involved

If you want to get involved, you can book your early bird place today, here. If you’re already a Fundraising Everywhere member then there’s no need to register! The event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

Please let us know if you need additional accessibility support by contacting [email protected] before May 5th.

Although the coronavirus pandemic is still very much around, with the easing of lockdown restrictions continuing, and the vaccine rollout underway, things are starting to look hopeful for the fundraising industry.

There’s no denying that COVID-19 drastically changed the charity sector. Not only did it put a stop to many large in-person fundraising events, but it also saw the economy go into recession; something which has historically caused charity donations to drop off. However, the charity sector proved to be very versatile. 

Websites and video conferencing platforms covered service delivery and in-person fundraising methods were replaced by online donations and virtual events. As a whole donor engagement became pretty much entirely digitised. And that looks set to continue for the foreseeable future. Research conducted by IBISWorld states that:

‘The industry is expected to recover from the sharp decline caused by the COVID-19 (coronavirus) outbreak, which forced the closures of charity shops and cancellation or postponement of fundraising events. However, revenue is expected to remain below that observed prior to the pandemic, and the return of large-scale fundraising events remains uncertain.’

Digital is set to be at the forefront of all the latest trends within the charity sector. If you’re interested in ways in which you can help your non-profit flourish in this post-pandemic world, we’ve put together a list of some of the latest industry trends that charities should be aware of.

Let’s dive in!

Contactless and digital payments

Social distancing meant that contactless payments went from an interesting spectacle to a necessity. Of course, many non profits had already made the switch to contactless before Covid-19 came along, but there’s no denying that the pandemic certainly cemented that shift. 

Digital contactless payments replaced cash donations and were essential to many charities in maintaining their fundraising efforts. The latest industry data is showing that contactless payments will become even more important as we leave the pandemic behind. 

If you have yet to implement a cashless way for supporters to donate, then the good news is that pretty much anyone can implement a contactless payment. You can set up any of the following digital payment methods with ease:

Social media platforms

Social media became an essential tool for charities during the pandemic, and that reliance looks set to continue in the future. 

Platforms such as Facebook, Instagram, Twitter and LinkedIn offer them an easy but effective way to promote their cause. They also give them the opportunity to communicate with supporters, reach new audiences and raise awareness about their service delivery. Even new platforms, such as TikTok and Clubhouse, are helping nonprofits spread their reach.

Charity livestreams

Live streaming will definitely continue to be a key fundraising device for many charity organisations. Social media and event platforms like Everywhere+ provide charities with the opportunity to do this, in one of the simplest ways. 

Rise of TikTok

TikTok’s growth doesn’t show any signs of slowing down, especially when it comes to its general importance for charities. The social media platform is constantly evolving, and it provides a brilliant opportunity for nonprofits to connect with younger audiences. If you haven’t already, get involved as soon as you can with TikTok.

Gaming in the charity sector

The pandemic meant that charities had plenty of opportunity to host some interesting types of fundraising events, and one of the most surprising and popular has been gaming. 

As we previously mentioned in one of our other blogs, video games are no longer limited to teenagers, and when used correctly, can be a great way to raise donations through live streaming. In fact, the connectivity it brings has made gaming an essential tool for fundraising in this socially distanced world.

Video game live streaming can bring many benefits to your charity, as not only does it encourage donations, but the collaboration with well-known online gamers can spread awareness of your organisation to their large audience.

The Make A Wish charity used gaming to set up a virtual fundraiser called ‘Game Stars.’ This virtual fundraising event saw online gamers and streamers host game shows on a stream, where they encouraged viewers to donate money to the charity’s cause.

Is your charity in need of a digital transformation? Fundraising Everywhere can help!

The above industry trends look set to continue, even as social distancing measures ease. Nonprofits should take full advantage digital transformation, so that they can stay ahead of the curve in the future. If your charity or organisation is in need of assistance with this, Fundraising Everywhere is here to teach you the skills you actually need to raise more money for your nonprofit.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

Get in touch to see how we can help you and check out the Virtual Fundraising Summit for instant access on more advice.

Whether you’re a solo fundraiser or a part of a national charity, it’s likely that you already know the importance of hosting fundraising events. 

Not only are they a great way to raise money, but they can also spread awareness and attract future sponsors to your chosen cause. Unlike cold calling or sending mass emails to raise support and much needed funds, fundraising events are a much more efficient and personal method. But fundraising events aren’t limited to just in-person charity events. In fact, now more than ever, it’s important to get creative with your fundraisers. 

The more unique your fundraising idea, the more likely it is that you’ll engage supporters. The best part? It doesn’t have to involve a lot of work either! The best fundraising ideas can be made with careful planning and lots of creativity. We’ve put together a list of our top ten unique fundraising activities that are sure to engage people to raise money for your nonprofit, whilst still having fun while doing it.

Let’s dive in!

Here are ten unique fundraising activities for you to consider

Unfortunately, Covid-19 is still having an impact on the charity sector. The virus is still at large, making it impossible to go ahead with hosting most in-person fundraising events. However, there are lots of ways to fundraise when in-person events aren’t an option!

From virtual video game tournaments and online cookalongs, to mixology classes and remote fun runs, the possibilities are endless. You don’t need a huge budget; all you really need is a core message and a unique activity to attract attention!

Video game tournament

Video games are no longer limited to teenagers playing Fifa or Minecraft in their bedrooms. Virtual gaming is a million pound industry that continues to gain in popularity with the innovation of online streaming platforms such as Twitch. 

It only makes sense that nonprofits start using these platforms to their advantage. You can set up a virtual gaming tournament and ask supporters for donations to take part or place bets on the results, with all the winnings going towards your charity’s chosen cause. 

Remote 5K run or cycle

Running or cycling challenges are not a new idea, but they’re a firm favourite that can raise a lot of money for your nonprofit. And just because big in-person fun runs or cycling races aren’t possible with Covid, it doesn’t mean that they can’t be done remotely! 

These 5K races can be hosted virtually, all you need to do is to charge registration in the form of a donation. You then encourage the participants to complete the distance in their own time by themselves. The runners or cyclists can then share their time and route via apps like Strava.

Eco fines

This is an activity that pretty much anyone can take part in; from supporters to your fellow work colleagues. The idea behind eco fines is that when someone does something that isn’t considered eco-friendly, you give them a small fine which they must donate to your chosen cause at the end of the month. This can be anything from leaving a light or computer switched on, to printing unnecessary papers. 

Online cookalong

Some of the best fundraising activities involve food, and they’re popular with both fundraisers and attendees alike. Encourage people to channel their inner Gordon Ramsey or Nisha Katona with an online cooking class. 

Your nonprofit can partner with a local restaurant or chef and charge admission donations to attend the livestream. You could even go one step further by including incentives for big donations by offering one on one time with the chef after the cooking class has finished.

Marathon event

Marathon events don’t have to be related to running! This type of fundraiser can be used for football, rugby, tennis, swimming, pool or any other sport or hobby that works for you. 

Once everything is set up, you can livestream the entire marathon event virtually on your nonprofit’s website. You can raise funds by encouraging people to donate to spur your marathon efforts on. Think Joe Wicks’ 24-hour charity workout marathon for Children in Need.

Spinning 

Spinning is a form of indoor cycling that asks gym enthusiasts and cyclists alike to sweat for a good cause. 

You can partner with a local spinning studio or gym and ask people to take part for a suggested donation. Local instructors can lead the spinning class through an energetic and fun workout to raise funds. You can even put on post-spin refreshments/food for an after-workout fundraising event.

Silent auction

By shifting your silent auction to a virtual event, it actually becomes even more accessible for more people. You can promote the auction prizes in an email campaign and on your social media platforms to engage potential attendees. You can then take advantage of the opportunity to ask for donations throughout the event too.

Virtual pet event

Virtual pet fundraising events are so successful because people love to show off their furry friends. These events can be great in getting people involved with your nonprofit online. Usually, all you need to do is to ask people to take a picture of their pet and post it to social media using a curated event hashtag.

Virtual pet events will help to drive engagement across your social media channels through user-generated content. The more people engaged on your social channels, the more likely they are to offer their support for future fundraising campaigns.

Mixology competition

Hold a virtual mixology competition to see who can create the best cocktail in honour of your charity. Charge an entry fee that will go towards your fundraising target, and encourage people to take part by offering a lucrative prize for the winner. Users can submit their ideas and videos of their cocktail making skills via a social media hashtag. Make it more inclusive by adding an alcohol-free element!

We can help you plan your own virtual fundraiser

If you’re looking for external support with planning your fundraising efforts, Fundraising Everywhere is here to help.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

If you’re interested in finding out how we can support you, feel free to reach out. A member of our team will be happy to speak with you about your charity.

Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately. 

With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.

So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause. 

We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.

Set realistic goals and targets

This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high. 

Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.

Use a multi-channelled approach

Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email. 

Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign. 

That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.

Create a sense of urgency

Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming. 

Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.

Streamline the donation process

Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation. 

Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:

Engage Your Supporters

The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process. 

Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.

Think outside the box

There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children

One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.

Need help achieving your fundraising target?

If  you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. 

This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today.