Whether you're planning a virtual Christmas because you're unsure in-person events will happen this winter or you're keen to keep the benefits of online accessibility and affordability (hint: you really should be), there are lots of ways to bring people together and enjoy the Christmas fun this December.

From team parties to festive fundraising, here are our team's top 5 Christmas virtual event ideas.

Virtual Christmas Grotto

A Fundraising Everywhere favourite from 2020 (mainly because Nikki loves an excuse to dress as an elf).

Find yourself a quality Santa and an easy to manage virtual meeting room to provide a magical experience for the children of staff or supporters. It's simple enough to run with kids added and removed from the meeting room in 3-5 minute slots.

It's important to remember when hosting events for young people that online safety should be a big part of your planning. Make sure you stay in the virtual room when Santa meets the kids, offer booked-only slots, and do your Santa research to make sure they're checked and engaging.

Top tip: Choose a virtual meeting room that lets you add your own branding and for quality skip the green screen in favour of a specially curated Christmas background.

Online Winter Wonderland

Interactive networking spaces can be repurposed for plenty of Christmas-themed activities.

Picture this; your team enters the virtual room, 'All I Want for Christmas' plays over their headphones as they 'walk' towards the virtual campfire. They hear the crackle of a warm fire as they open their Secret Santa presents (sent in advance) before heading to the dancefloor for a dance (or a walk in the winter woods for more the more introverted amongst us).

Top Tip: Create multiple spaces within your networking park so attendees can move around freely and engage in multiple activities. Our team have created everything from scavenger hunts to movie nights - you can even host them in the same park!

Christmas Choir

Tenovus Cancer Care hosted their first virtual Christmas Choir in 2020 with amazing results.

They were able to enlist the hosting help of celebrity Wynne Evans, bring together cancer survivors who wouldn't have been able to travel to an in-person event, and raised over £7,000 in one hour.

You can read more about their virtual event and watch the highlights here.

Top tip: Pre-recorded content means higher quality and lower stress. You can book our virtual recording studio for as little as £30 per hour - we'll even edit it for you!

Balloon Party

When the Fundraising Everywhere team celebrated Christmas 2020, a party pack was sent in the post with balloons, treats, and Santa hats before joining Miss Ballooniverse for an hour of hilarious creativity.

Choosing an activity that allows all attendees to participate is a top tip for hosting virtual parties. Throw in prizes for the winner for a bit of friendly competition.

Top tip: Be inclusive with your activity choice and mindful of attendees' beliefs, abilities, and accessibility.

Cookalong

With employers embracing remote-first work and employees enjoying work-from-home benefits, virtual Christmas parties are a great way to bring people together from the comfort of their own home - and kitchen.

Bond over food and share your favourite recipe with your team by hosting an online cookalong. Send the ingredients in advance, grab a camera (and a spatula), and get cooking! Share your results in your internal communication tools and vote for the tastiest looking dish.

Top tip: It goes without saying but choose a dish that's not complicated to make and requires little to no equipment.

If you're planning a virtual party for Christmas 2021 you can expect ease, excitement, and way more accessibility (not to mention lower cost).

We've hosted 400+ virtual events on our platform since 2019 and we're all about engaging and stress-free experiences. We can do this for you too.

Our talented team of fundraisers turned tech-pros will work with you from idea to delivery, we'll even run the event for you on the day so you can concentrate on the fun and connections.

Email [email protected] with your idea and we'll make it a reality.

We’re officially past the halfway mark of 2021 — which feels surreal after the timewarp that was last year. But it’s a milestone worth mentioning because it means you have just 5 months left to make your mark on 2021.  

If you set yourself professional goals now is the time to review and tweak them if necessary. But what if you never set them in the first place? Well, you’ve still got time. 

Here are our 5 tips for how to set professional development goals no matter where you are in the year.

Take stock of the last 6 months

Before you start goal setting you need to take stock of at least the last 6 months of your job. Ask yourself the following questions.

 If you’ve got the time, we highly recommend that you reflect on the last year because it’s a year like no other, and chances are you challenged yourself. Identify parts of the last year that were brand new to you and challenged you. Developing those skills further will be what makes you an excellent fundraiser.   

Set SMART goals

As fundraisers we set SMART goals for our fundraising campaigns, so why not for ourselves too? Your goals need to be specific (S), measurable (M), attainable (A), relevant (R) and timely (T). 

Career coaches recommend that you only set between 3-5 goals per year.

 If you’re setting goals midway through the year to achieve by December, set yourself 2 goals so that you don’t get overwhelmed.  

To test whether your goals are SMART use the framework below:

To achieve my goal of ______________ I will by ______.

Write down your goals 

Hands up if you’ve ever set yourself goals in your head and they never technically entered the physical world because then there wasn’t pressure to achieve them…

To stop this from happening, first for yourself write down your goals and stick them where you’ll see them every day, from on your fridge to your desktop wallpaper. 

Find an accountability partner

This sounds like a way bigger deal than it actually is. Sharing your goals with someone makes them real, and keeps you accountable. 

Great places to find a partner are the Facebook Fundraising Chat or any networking or membership groups you’re a part of. 

Catch up every 3 months to take stock of where you are. 

Set a recurring event in your calendar 

Depending on your goals, set yourself either a recurring weekly or monthly event in your calendar and mark yourself as unavailable. 

Webinars can be as short as 20 minutes, so don’t think you need to block out loads of time. And resist the temptation to delete the event on a busy day. Consistently carving out time for yourself is what keeps you moving forward. 

Reach your goals & change the world!

Become a Fundraising Everywhere Member for just 30 per month and access over 300 hours of on-demand webinars and training, attend a monthly live clinic with experts & join a community of over 200 fundraisers from around the globe. 

Find out more about the membership

Social media is a powerful tool, but it’s especially powerful at promoting events. Although we hope that in-person fundraising events will be allowed to return soon, there’s no denying that virtual events are here to stay. With so many aspects of a charity’s day-to-day activities moving online, there’s never been a more important time to utilise social media to the fullest. 

Promoting your virtual fundraiser through social media is crucial to ensuring participation and engagement from those attending. But it isn’t as simple as putting up a few posts on Facebook and hoping for donations to come rolling in. You must take the time to properly plan how you’ll use social media to your benefit, and how it can promote your virtual fundraiser. A proper social media campaign can be the difference between a successful event and a failure.

Promoting your virtual fundraiser with social media

We’ve put together some simple tips on how to successfully promote your virtual fundraiser using social media.

1. Create compelling content to post

To start, you need to make sure you have a bank of content for you to use on your social profiles. Most social media platforms are saturated with posts, images and videos, which is why it’s so important that you create posts that are as eye-catching as they are informative.

Switching up the types of mediums you use is the best way to do this, but it doesn’t have to be complicated or costly!  There are many free tools you can use at your disposal:

2. Plan and organise a content calendar

Once you’ve created some content and have it ready to post, it’s time to put together a calendar. This is so you can outline exactly which piece of content you’ll post, where it’ll be posted (i.e Facebook, Twitter, or Instagram) and at what time. Not only will this help you to keep organised ahead of time, but it’ll also help to maximise the number of people on social media who will see and learn about your virtual fundraiser. 

When planning the calendar, make sure you alternate what type of content you’ll share and on which platform. Most social media channels and scheduling tools have built-in analytics tools that can help you with this.

3. Utilise your network

Your charity or personal page can shout about your virtual fundraiser as much as you like, but it always helps to get others to spread the news about the event. Ask members of your staff, volunteers, guest speakers and even local celebrities to share your social media content. Better yet, you can entice attendees to reshare your content to generate some hype using a dedicated hashtag. Get creative!

4. Follow up with post-event content

Just because your virtual fundraiser is over, doesn’t mean that you have to lose momentum! When creating content ahead of time, plan ahead to post-event recaps, fundraising results and thank you’s on your social platforms. If you have another virtual event coming up, then use the opportunity to start generating some buzz about the next fundraiser you’re hosting.

Need help with your virtual fundraising event?

If you’re ‘waiting to see how things go’ or you haven’t hosted your first virtual event yet, you’re missing out. Virtual events are not new, the pandemic has simply accelerated a need that was already there. Plus, they’ve proven to be very effective! 

The only way to go now is forward and up. If uncertainty or nerves are holding you back, we can help. We host regular coaching calls with people just like you who want to know more about virtual events and how to improve them. Book a call and let’s chat!

When the time comes to plan your first fundraiser, you might find yourself very nervous and overwhelmed at the prospect of setting up and hosting an event by yourself. If you’re new to the fundraising world, then don’t worry! Although setting up your first fundraiser might seem daunting, it’s not as complicated and time-consuming as you think.

Given the current circumstances, it’s likely that most fundraisers will continue to be hosted online due to the Covid-19 pandemic. That’s why we’ve put together our Fundraising Everywhere top ten tips to help you plan your first virtual fundraiser. As long as you follow these ten steps, your event should be a success!

1. Decide on your cause

Defining exactly why you’re raising money and who you’re raising it for should always be the first step in planning any fundraiser. This will help you not only create an effective promotional strategy later down the line, but it’ll also help you put an operational plan in place moving forward. This ‘mission statement’ will be encompassed in all other decisions around the planning of your virtual fundraiser. 

2. Set a fundraising goal

Once you’ve defined your fundraising cause, you then need to decide on what your goals are for the fundraiser. How much money do you want to raise? Maybe your fundraiser isn’t even about the money, perhaps you just want to drive awareness and expand your network. When planning your first fundraiser, it’s important that you keep all potential goals in mind.

3. Create an event budget

Every event must have a budget, and it’s also important to keep in mind that you’ll need to raise funds above the amount you’re going to spend on your fundraiser. However, one of the benefits of virtual fundraising events is that they’re more cost-effective than their in-person equivalents. You don’t have to worry about venue hire, catering or travel costs!

4. Choose your target audience

Pinpointing the audience you want to attract to your fundraiser will not only help you plan a better event, but it’ll also help you to advertise it to the appropriate audience. Think about whether your event and cause appeals to a certain age or interest. Is it just a local fundraiser, or a world-wide event where anyone can take part? By defining your audience, you can figure out the best way to reach potential attendees and prospective donors.

5. Plan the fundraiser particulars

The planning of in-person events required fundraisers to find a venue to host it, but with virtual fundraisers, it’s a little different. Instead, you need to think about the following:

There’s less planning than in-person fundraisers, but virtual events still need a lot of preparation to make sure things go off without a hit!

6. Decide what you’ll do during the fundraiser

You’ll want to make sure that you get people excited about your cause, but you also want to make sure that they’re engaged and having fun during your fundraiser. The happier attendees are, the more likely they are to offer support. To inspire future and returning donors, come up with a fun, unique idea that gets them excited to attend. Struggling for ideas? Check out our previous blog post to get you inspired!

7. Shout about your fundraiser

Marketing your fundraiser is vital to its success. Why? Well, without any guests or attendees you’re not going to meet your target goal! Creating a digital marketing strategy is the best way to spread the word about your event. Employ email marketing, paid advertising and social media marketing to help create buzz around your fundraiser. 

Having a good marketing strategy will not only help you get attendees, but it can also convince supporters that your cause and fundraising event is worthy of their time and money.

8. Decide how you’ll accept donations

Of course, you’ll need to decide how you’re going to accept donations for your chosen cause. Unlike in-person events, you can’t just shake a donation bucket at people everytime they walk past. With virtual fundraisers, you don’t have to limit yourself to just one donation method.

Set up an online event ticketing platform, which can take digital and mobile payments in advance. Or, make the whole donation process easier by linking a chosen Paypal account that’ll accept donations. You can also set up a donate button on your fundraiser page for quick digital giving. This method is attractive to people who might not be able to attend your event but want to support your cause regardless.

9. Encourage attendees to share your event

Lean on your community of supporters to generate buzz during your fundraiser. You can do this by providing good content to share online, such as video clips, images and shareable posts, so attendees can easily reshare them on to their own followers. This will help you generate more interest in your cause, as well as any future fundraising events you plan on hosting. 

10. Automate as much as you can

Automation of both your operations and marketing will be more efficient and will lower the overall cost of your fundraiser. For example, automated emails can give guests detailed event information once they’ve bought their online ticket. Likewise, social media management tools will make posting content and tracking the results across all platforms more seamless. If you keep on top of metrics like this, the whole event will run a lot smoother and will be much less stressful for you.

Need help with your fundraiser?

It can take a lot of money, skill and finesse to plan a successful fundraising event, so if you’re looking for external support with your fundraising efforts, Fundraising Everywhere is here to help. 

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today. 

Following last month’s Frequently Asked Questions - Part 1 blog, we’ll continue to look at some of the answers to your most burning questions. If you’re thinking of attending one of our Fundraising Everywhere events, or if you want to get involved as a speaker, then we’re certain you’ll have a lot of questions! 

Over the past few years, our team has created an accessible and supportive online community where fundraisers can connect with peers, keep up with sector trends and learn new skills. One of the best ways to do this is through our virtual workshops, monthly webinars and conferences.

If you’re thinking of enlisting our help with your fundraising efforts but aren’t sure what to expect or where to start, or if you just want to get involved, then we’ve put together another blog on some more of our most frequently asked questions for you below.

Let’s dive in!

Here are more answers to some of your most burning questions

I’ve booked a ticket and plan on sharing it with other members of my team. Is this allowed?

We understand that people love sharing, but unfortunately, each conference attendee needs to book their own place. So, please make sure you book separately! But, if there’s a lot of you, get in touch! We offer hefty discounts for group bookings and watch parties. We’ll send the access link and joining instructions the week before your booked event.

We’re a business and we want to support charities and fundraisers. How do we get involved?

Support from businesses is vital, and Fundraising Everywhere wouldn’t be able to happen without you! Get in touch at [email protected] and let’s chat!

Will the sessions be subtitled?

Yes! We aim to be as accessible as possible for everyone. That’s why all of our session recordings are subtitled for you.

I’m not based in Europe, can I still attend the conference?

Of course! One of the benefits of joining a virtual conference is that you can attend from anywhere, no matter where you are in the world. Likewise, you can join from any device, whether it be your laptop, tablet or phone. Plus most of our speakers and attendees are from different locations across the globe.

I want to be a speaker, can you make that happen?

That’s great! Tell us more about your idea here. We are very keen to improve the diversity of our network. We’re looking to prioritise applications from people who represent the underheard voices of our sector, including race, sexuality, sex and gender, socioeconomic backgrounds, disability, age, seniority, and religion.

Why should you become a Fundraising Everywhere member?

Fundraising is no easy feat. That’s why our conferences are designed to give charities and independent fundraisers a helping hand where they need it. So, why become a Fundraising Everywhere member? Well for starters, we’re:

Find out more about the benefits of our membership here.

Here at Fundraising Everywhere, we believe confident, connected, empowered fundraisers can change the world. And the best way to do that is by creating a close knit community of passionate people. 

That being said, we thought it was about time that we introduced you to the people behind our amazing team. That’s why, in this blog, we’ll be putting the spotlight focus on Nikki Bell, one of our co-founders.

Let’s get started with the questions!

Hi Nikki! Let’s start by finding out how you got involved in fundraising? 

I was working for Tesco Bank and involved with their CSR team. A friend of mine left a charity job and recommended their role to me and, after three failed interviews over a year or so, I finally got the job! I started in face-to-face and community fundraising and have worked in volunteering, corporate, individual giving and digital since then.

What drives your passion behind fundraising? 

I love how much the sector really cares about changing the world for the better and puts in the work and campaigning to make it happen. I want to be involved with that work and making the world a better place.

What made you decide to co-create Fundraising Everywhere? 

Funny story! Simon and I were rejected from an overseas conference and, alongside my work with another national training organisation, we got talking about how inaccessible development opportunities are. 

Not everyone has the time or money to travel to London or internationally to upskill and that limits opportunities to those with the privilege to do so. We wanted to change that. We created an online platform where the content was influenced by fundraisers and priced in a way you could fund yourself if your place of work couldn't. 

Knowledge shouldn't be limited to the few; Fundraising Everywhere changes that.

What's been one of the biggest challenges for you? 

After launching Fundraising Everywhere in 2019, in early 2020 we started Everywhere+, a virtual platform and management service that enabled charities to use our tech to host their own virtual events. 

We launched it pre-Covid and had no idea how busy we would get, especially when the schools shut, and we both found ourselves working from our own homes with kids around and crap internet. 

We've been non-stop since March 2020, and that, alongside normal life and kids, has been the biggest challenge. BUT! The exciting news is we're now hiring our first internal team, so I'm looking forward to bringing in more minds and skills.

Covid-19 has changed how fundraising events are run. Do you think virtual events are here to stay?

I do, but not for everyone at this stage. Managing online events can take the same amount of planning and cost as an in-person event, and some charities will not have the capacity to do both. 

The choice will need to be led by supporters and what they'll engage with. Virtual is accessible and with a huge ROI, not to mention cancel-proof, so I hope even if charities can't host hybrid fundraising events, they keep a few virtual-only events in the calendar for stewardship and connection.

What do you like to do outside of work to relax? 

I relax the most when I'm outside and moving, so my favourite things are kayaking, hiking and swimming in the sea. When I do slow it down, I love to read and go to bed at 8pm.

What's your favourite TV series? 

Frasier. 

Are you a dog or cat person? 

I love my own cats and other peoples' dogs.

If you could invite five famous guests (dead or alive) to your dinner party, who would you choose? 

Prince, Bruce Springsteen and Beyoncé for me, and Angus and Brian from AC/DC for my five year old son.

--
Thanks Nikki! Keep an eye out for our next Spotlight Focus feature in the future. If you want to learn more about Fundraising Everywhere and our story, you can do so here.

Thinking of taking part in one of our Fundraising Everywhere conferences or webinars? Unsure what to expect? 

We’ve talked plenty about some of the challenges that many charities have faced during the Covid-19 pandemic, and now more than ever, we’ve lent a helping hand to fundraisers everywhere, whether they’re an individual or work as part of a bigger non-profit organisation. 

That’s why, over the past few years, we’ve created an accessible and supportive online community where fundraisers can connect with peers, keep up with sector trends and learn new skills. One of the ways we do this is through our virtual workshops, monthly webinars and conferences.

If you’re thinking of enlisting our help with your fundraising efforts but aren’t sure what to expect or where to start, we’ve put together a simple blog on some of our most frequently asked questions.

Here are the answers to some of your most burning questions

I’m busy on the day of the conference, can I still book?

Whether it’s a fundraising webinar or the concert of your favourite musician, realising you’ve already made plans, or have other commitments to attend to, can be frustrating. But with our Fundraising Everywhere conferences, you don’t have to miss out! All of our events are available for 30 days post-event for non-members and twelve months for members. You can simply access it via the same link you receive for the event or your persona Members portal.

I’m a consultant that works with small charities; which ticket is right for me?

We recognise that individual consultants have to budget when it comes to money, especially if the charity you represent is fairly small. That’s why we’ve made it so that our paying attendees help permanent employees from small charities attend for free. 

The full price ticket is right for you and will get you hours of learning to benefit the charities you’re contracted for. Alternatively, you could consider a low-price membership which gives you full access to everything, whenever you need it.

When will I get the link for the conference/event/workshop?

If you’ve just purchased access to the event, then don’t worry if you don’t receive your link straight away! We’ll send your special link to you twice the week before your booked event. Just make sure to add us to your safe senders in your email to make sure we reach your inbox!

Where will the event be broadcast? 

Not sure where you’ll be able to watch one of our fundraising events? Everything will be broadcast right here on our website! We’ll send you the access link, as well as joining instructions, the week before your booked event. There is no software for you to download but we suggest using Chrome or Firefox as your browser.

Why Fundraising Everywhere?

Fundraising is no easy feat. That’s why our conferences are designed to give charities and independent fundraisers a helping hand where they need it. So, why join Fundraising Everywhere? Well for starters, we’re:

Find out more about the benefits of our membership here.

Virtual event planning in 2020 was all about the (Ross from Friends voice) pivot - and now we're almost halfway through 2021, our sights will (and should) be set on bigger things.

With virtual events proven to be an effective engagement and fundraising tool with a brilliant ROI, charities are beginning to think about the next step on virtual event planning that will bring supporters back and continue the conversation.

Here we'll share five ways to build on your 2020 virtual success and scale up your online events.

Use a better platform

For most charities, 2020 was all about Zoom or Microsoft Teams to gain a quick and cheap solution to the problem of rapidly disappearing events income.

But these platforms were created for meetings. They lack engagement opportunities and don't allow us to be creative with our approach.

Now we know in-person events as we've known them won't be back in a hurry, moving from Zoom to a platform dedicated to event hosting is a quick and simple way to level up your virtual events.

With platforms like Everywhere+ (that's us!), HopIn, and others, you can brand or personalise your platform, build in photobooths or sponsor hubs, and allow someone else to manage the event while you network and build relationships.

Be bold

Did you play it safe in 2020? Now you're a virtual event pro (meaning you've hosted at least one and didn't break the internet), it's time to do more.

Use your previous event feedback and plot ways to bring the 'wow' factor to your event, as well as improving on the basics from round one.

Create a bigger experience with more talks or tracks, switch up the format, invite an exciting guest, or build in interactive elements to continuously surprise and delight attendees. You want to create an element of expectation where they know every event they attend will be fresh and exciting. That way they'll keep coming back.

At our events we like to create one new thing every month to surprise our guests. So far we've had an interactive museum, networking park (complete with Springsteen disco), and watch parties. I wonder what we'll create next?!

Plan better

Last year we had to act fast as events were postponed or canceled at a rapid pace. It worked at the time and donors were forgiving. But as we spend more time online and experience higher quality events, it's time to keep up.

Now we know virtual events will be a permanent fixture in our fundraising calendar we need to approach it like any other successful campaign with proper planning, positioning, budgets, marketing, activation and stewardship.

Get some time in the diary with your team to go back to the drawing board and run through these questions:

  1. What do we wish we could have done in 2020 if we had more time to plan?
  2. What is our audience telling us about their preferred engagement with us online?
  3. Who was missing from 2020 and how can we reach them?

Add these answers to existing feedback of what previously went well - now you've got yourself a brilliant event!

This session from Maddy Janes (British Red Cross) at our Virtual Fundraising Summit goes into more detail about the importance of planning and testing.

Go hybrid

Hybrid events are events that happen online and offline simultaneously - and with the same level of engagement and interaction at each one.

If you're planning a return to events in 2021, chances are your crowds will be small because of rules or public confidence. A brilliant way to bring your newfound audience with you through to an in-person return is to facilitate online participation.

It's great for lots of reasons. It's accessible, when done right you gain a higher ROI, and the supporters who loved hearing from you through lockdown won't feel abandoned.

The trick to hosting a successful hybrid event is to work with professionals. AV pros and virtual platform organisers will be crucial for you in this space.

Go for it!

If you're 'waiting to see how things go' or you haven't hosted your first virtual event yet, you're missing out.

Virtual events are not new - even we were around in 2019! The pandemic has simply accelerated a need that was already there and they've proven to be possible and effective. The only way to go now is forward and up.

If uncertainty or nerves are holding you back, we can help. We host regular coaching calls with people just like you who want to know more about virtual events and how to improve them.

Book a call and let's chat!

Or if you're already planning how to level up your events and want to chat to someone about hosting, you can find out more by contacting our virtual event team.

The Covid-19 pandemic, and subsequent social distancing guidelines, have meant that many in-person fundraising events, seminars and training courses have been postponed or cancelled. Instead, there’s been an increased uptake of these events and fundraisers online. Even with lockdown restrictions easing, virtual events appear to be sticking around for a little longer.

One type of event that’s particularly taken off, are webinars. Webinars are effectively a virtual seminar that’s held entirely online. Given the current climate, this makes them invaluable to charities. But, if you’re thinking about setting up your own fundraising webinar, perhaps you’re not entirely sure how they can benefit your nonprofit? Why are they so vital to your charity work? 

When planned correctly, webinars can be a great way to help your fundraising campaigns; they promote your charity’s cause and impact, as well as reaching wider audiences that you would have not originally had access to. In the blog below, we’ll explain exactly why webinars are so important to nonprofit organisations, as well as everything you need to get started with your own!

Let’s dive in.

Why are webinars important to charities?

There are many different reasons why fundraising webinars are so important to charities. For example, they’re a good way for nonprofits to: 

The main purpose of a webinar is to put a group of people into discussion. Like an in-person seminar, attendees gather to listen and discuss various topics that are relevant to that charity. 

Effectively, this means that you can use them to conduct any of the above, but completely online. Webinars also help you to continue your fundraising events and discussions virtually, in a way that complies with social distancing restrictions. 

So why are webinars so popular with charities and nonprofits?

What do you need to set up your own fundraising webinar?

So now you know why webinars are so popular, and why they’re vital to charities, it’s time to look at how you can host one yourself! It might seem overwhelming to plan your own webinar, especially if you keep getting swamped by the specifics and meeting planning. 

However, they’re actually pretty straightforward to plan. Here are three things you need to start:

An audience and topic

The attendees of your webinar are the key to its success. That’s why it’s important to find out ahead of time what your audience wants and/or needs to hear. You need your audience to have an interest in the webinar programme before it actually goes ahead. Speak to your audience to find out if they’re interested, what’s the best time and date to host your webinar, as well as the key topics they want to discuss.

Set a date and time

Set a date and time for your webinar based on what your audience’s time preferences are. This can be tricky, as if you have multiple people attending from different locations or time zones. However, try and find a balance as best as you can; this might mean that you have to run multiple sessions throughout the day to be fully inclusive.

A streaming platform

And lastly, of course you’ll need a webinar hosting platform to actually run your fundraiser! Lockdown has boosted the popularity of Zoom for meetings, and event platforms like Everywhere+ (that’s us!) can create engaging experiences for big impact. There are plenty of other platforms out there to suit any budget or requirements. Pick a platform that you know how to use and has the features you need, as well as one that pushes simplicity. You need your attendees to know how to access and use it too!

Get involved with Fundraising Everywhere’s May Data Slam 2021 Webinar

It’s not too late to register for our May Data Slam 2021 webinar! In the webinar, we’re talking all about data and how fundraisers can use this to communicate with their donors and form stronger relationships. 
The event will take place on Thursday 13th May 2021 and starts 2pm BST (9am EST). The entire summit is being broadcast online and will be three hours long. If you want to get involved, you can book your ticket here. If you’re already a Fundraising Everywhere member then there’s no need to register, as the event will be subtitled and recorded for you to watch back at any time for 30 days post-event.

Although the coronavirus pandemic is still very much around, with the easing of lockdown restrictions continuing, and the vaccine rollout underway, things are starting to look hopeful for the fundraising industry.

There’s no denying that COVID-19 drastically changed the charity sector. Not only did it put a stop to many large in-person fundraising events, but it also saw the economy go into recession; something which has historically caused charity donations to drop off. However, the charity sector proved to be very versatile. 

Websites and video conferencing platforms covered service delivery and in-person fundraising methods were replaced by online donations and virtual events. As a whole donor engagement became pretty much entirely digitised. And that looks set to continue for the foreseeable future. Research conducted by IBISWorld states that:

‘The industry is expected to recover from the sharp decline caused by the COVID-19 (coronavirus) outbreak, which forced the closures of charity shops and cancellation or postponement of fundraising events. However, revenue is expected to remain below that observed prior to the pandemic, and the return of large-scale fundraising events remains uncertain.’

Digital is set to be at the forefront of all the latest trends within the charity sector. If you’re interested in ways in which you can help your non-profit flourish in this post-pandemic world, we’ve put together a list of some of the latest industry trends that charities should be aware of.

Let’s dive in!

Contactless and digital payments

Social distancing meant that contactless payments went from an interesting spectacle to a necessity. Of course, many non profits had already made the switch to contactless before Covid-19 came along, but there’s no denying that the pandemic certainly cemented that shift. 

Digital contactless payments replaced cash donations and were essential to many charities in maintaining their fundraising efforts. The latest industry data is showing that contactless payments will become even more important as we leave the pandemic behind. 

If you have yet to implement a cashless way for supporters to donate, then the good news is that pretty much anyone can implement a contactless payment. You can set up any of the following digital payment methods with ease:

Social media platforms

Social media became an essential tool for charities during the pandemic, and that reliance looks set to continue in the future. 

Platforms such as Facebook, Instagram, Twitter and LinkedIn offer them an easy but effective way to promote their cause. They also give them the opportunity to communicate with supporters, reach new audiences and raise awareness about their service delivery. Even new platforms, such as TikTok and Clubhouse, are helping nonprofits spread their reach.

Charity livestreams

Live streaming will definitely continue to be a key fundraising device for many charity organisations. Social media and event platforms like Everywhere+ provide charities with the opportunity to do this, in one of the simplest ways. 

Rise of TikTok

TikTok’s growth doesn’t show any signs of slowing down, especially when it comes to its general importance for charities. The social media platform is constantly evolving, and it provides a brilliant opportunity for nonprofits to connect with younger audiences. If you haven’t already, get involved as soon as you can with TikTok.

Gaming in the charity sector

The pandemic meant that charities had plenty of opportunity to host some interesting types of fundraising events, and one of the most surprising and popular has been gaming. 

As we previously mentioned in one of our other blogs, video games are no longer limited to teenagers, and when used correctly, can be a great way to raise donations through live streaming. In fact, the connectivity it brings has made gaming an essential tool for fundraising in this socially distanced world.

Video game live streaming can bring many benefits to your charity, as not only does it encourage donations, but the collaboration with well-known online gamers can spread awareness of your organisation to their large audience.

The Make A Wish charity used gaming to set up a virtual fundraiser called ‘Game Stars.’ This virtual fundraising event saw online gamers and streamers host game shows on a stream, where they encouraged viewers to donate money to the charity’s cause.

Is your charity in need of a digital transformation? Fundraising Everywhere can help!

The above industry trends look set to continue, even as social distancing measures ease. Nonprofits should take full advantage digital transformation, so that they can stay ahead of the curve in the future. If your charity or organisation is in need of assistance with this, Fundraising Everywhere is here to teach you the skills you actually need to raise more money for your nonprofit.

Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price. 

Get in touch to see how we can help you and check out the Virtual Fundraising Summit for instant access on more advice.

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