Reaching fundraising targets is vital to the success of any non-profit fundraising campaign. It’s the one daunting task that charities are faced with immediately.
With so much resting on donations from supporters, there is no avoiding fundraising. If your charity or organisation is desperately in need of some funds, or you’re short on time, then reaching your fundraising targets within three months can be a difficult task to achieve. Especially if your charity is new to the sector.
So, how can you do it? One of the best ways is to set out a clear fundraising plan, using a variety of trends, techniques and strategies. If you plan well ahead, fundraising won’t seem like as much of a chore, and it’s likely that you’ll fundraise the money you need to help your chosen cause.
We’ve put together a step by step guide on how to reach your targets in just three months, by using a successful fundraising strategy. By following our advice, you’ll soon be on your way to meeting your fundraising goals.
Set realistic goals and targets
This might seem obvious, but setting a fundraising target that you can actually achieve in three months is one of the best ways to ensure success. You can set yourself up for failure if you set the bar too high.
Ambition is great, but sometimes supporters can get overwhelmed with unrealistic targets. For example, people are more likely to donate to a campaign that is trying to raise £1,000 for local food banks than £1 million to eliminate world hunger forever.
Use a multi-channelled approach
Social media is arguably one of the best ways to market a business or organisation, and the same goes for charities too. But being on social media isn’t enough to spread your nonprofit’s message and goal. Instead, try using a multi-channelled approach that harnesses a combination of website content, social media, TV, print, radio and email.
Branding and consistency is key; wherever potential supporters can interact with you, they should see the same message with the same campaign goal that will motivate them to get involved. Use social media, email campaigns and website blogs to create a wave of excitement around your fundraising campaign.
That doesn’t mean just putting out a single call to action on Twitter or sending one email campaign,do nothing else and wait for something to happen. You need to keep driving energy around your campaigns.
Create a sense of urgency
Try thinking outside the box when it comes to the length of your fundraising campaigns. By keeping your campaign’s timeline short, you’ll create a sense of urgency for donors. Your rallying cry for it should be dramatic - dare we say, somewhat over-the-top - so that your supporters know that the deadline to donate is looming.
Campaigns that last too long can quickly lose momentum. If your fundraising campaign is more than a month or two, people will either donate later down the line or forget, rather than contributing straight away. Try to keep it lasting no more than a couple of weeks to create a sense of urgency.
Streamline the donation process
Streamlining the donation process for supporters is the best way to make sure you don’t ‘shoot yourself in the foot’ so to speak. Once you’ve convinced someone to help you reach your fundraising target, you then don’t want to make it hard for them to complete their donation.
Really, you should be able to set everything up online so that your nonprofit can receive donations in just a few clicks. In other words, you want to eliminate all friction from the process. Try implementing these ideas:
- Ensure your donation webpage is mobile-friendly. Most people will want to donate from their phone without difficulty.
- Embed a ‘donate’ button on your fundraising email campaigns that directs people straight to your donation page.
- Any surveys or additional fields that you want supporters to fill out should appear after they’ve donated, not before.
Engage Your Supporters
The best and most successful fundraising campaigns involve so much more than just asking people for money. You should be constantly engaging your supporters throughout your process.
Instead of a highly centralised campaign, why not enlist the help of your charity’s community to participate themselves? The energy and buzz you create around your organisation and subsequent campaign will spread when your supporters have a voice or key role in bringing your message to life. The added bonus? Engaged supporters are more likely to donate to a campaign they can get involved in.
Think outside the box
There are all sorts of different fundraising methods and ideas out there, but something that can really boost support for your campaign is by being different. Don’t be afraid to think outside the box when it comes to getting people engaged in a cause. Create a project for people to rally around. One good example of this is the ‘Free Timmy’ campaign run by Invisible Children.
One of the charity’s employees, Timmy, volunteered to live inside a giant cage in the nonprofit’s office until Invisible Children reached its fundraising target. Donors could ‘buy’ Timmy certain survival tools such as food and blankets by donating to the campaign. This playful gimmick was a huge success, and the sense of a cooperative effort and urgency played a huge part in it.
Need help achieving your fundraising target?
If you’re looking for external support in reaching your fundraising targets then Fundraising Everywhere are here to help.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money.
This means you can learn wherever you are, in your own time, and at an affordable price. If you’re interested in finding out how we can support you, get in touch with us today.