Posted: June 29, 2021

Social media is a powerful tool, but it’s especially powerful at promoting events. Although we hope that in-person fundraising events will be allowed to return soon, there’s no denying that virtual events are here to stay. With so many aspects of a charity’s day-to-day activities moving online, there’s never been a more important time to utilise social media to the fullest. 

Promoting your virtual fundraiser through social media is crucial to ensuring participation and engagement from those attending. But it isn’t as simple as putting up a few posts on Facebook and hoping for donations to come rolling in. You must take the time to properly plan how you’ll use social media to your benefit, and how it can promote your virtual fundraiser. A proper social media campaign can be the difference between a successful event and a failure.

Promoting your virtual fundraiser with social media

We’ve put together some simple tips on how to successfully promote your virtual fundraiser using social media.

1. Create compelling content to post

To start, you need to make sure you have a bank of content for you to use on your social profiles. Most social media platforms are saturated with posts, images and videos, which is why it’s so important that you create posts that are as eye-catching as they are informative.

Switching up the types of mediums you use is the best way to do this, but it doesn’t have to be complicated or costly!  There are many free tools you can use at your disposal:

  • Get free stock photos from sites like Unsplash and Pexels.
  • Create compelling graphics using Canva
  • Use your smartphone to take pictures and record videos

2. Plan and organise a content calendar

Once you’ve created some content and have it ready to post, it’s time to put together a calendar. This is so you can outline exactly which piece of content you’ll post, where it’ll be posted (i.e Facebook, Twitter, or Instagram) and at what time. Not only will this help you to keep organised ahead of time, but it’ll also help to maximise the number of people on social media who will see and learn about your virtual fundraiser. 

When planning the calendar, make sure you alternate what type of content you’ll share and on which platform. Most social media channels and scheduling tools have built-in analytics tools that can help you with this.

3. Utilise your network

Your charity or personal page can shout about your virtual fundraiser as much as you like, but it always helps to get others to spread the news about the event. Ask members of your staff, volunteers, guest speakers and even local celebrities to share your social media content. Better yet, you can entice attendees to reshare your content to generate some hype using a dedicated hashtag. Get creative!

4. Follow up with post-event content

Just because your virtual fundraiser is over, doesn’t mean that you have to lose momentum! When creating content ahead of time, plan ahead to post-event recaps, fundraising results and thank you’s on your social platforms. If you have another virtual event coming up, then use the opportunity to start generating some buzz about the next fundraiser you’re hosting.

Need help with your virtual fundraising event?

If you’re ‘waiting to see how things go’ or you haven’t hosted your first virtual event yet, you’re missing out. Virtual events are not new, the pandemic has simply accelerated a need that was already there. Plus, they’ve proven to be very effective! 

The only way to go now is forward and up. If uncertainty or nerves are holding you back, we can help. We host regular coaching calls with people just like you who want to know more about virtual events and how to improve them. Book a call and let’s chat!

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