March 21st 2025, 10am-12pm GMT

Featured Speaker: Laura Richards, Founding Director of Idea Junkies

AI for Fundraising – Practical tips, ethical considerations and smarter workflows

AI is already transforming fundraising, but many charities are unsure how to use it effectively and safely. In this session, Laura Richards will demystify AI and show how fundraisers can harness it for practical tasks – without compromising data security, brand voice, or supporter trust.

We’ll cover:

• How charities are already using AI for content creation, donor engagement, and campaign management.
• Common pitfalls and misconceptions, including GDPR considerations.
• Practical tips for structuring AI prompts to get better, more human-like results.
• Telltale signs that a piece of content was written by AI—and how to avoid them.
• Ethical concerns, from environmental impact to ensuring AI-generated content reflects your organisation’s values.

Laura will also share a real-world case study of how a small team used AI to scale up a fundraising campaign, achieving a 1,500% return on investment. Expect a practical, no-nonsense session packed with actionable insights.

Location: 

RBC Brewin Dolphin, Time Central, 32 Gallowgate, Newcastle, NE1 4SR

Schedule:

10:00am: Networking & Welcome

10:30am: Presentation by Laura Richards

11:00am: Networking

Teas and coffee will be provided.

Members attend for free, but you need to reigster so we know you are acoming. Please find your sign-up form in your member area.