The volunteering landscape is shifting fast. The tried-and-tested methods we’ve relied on for years to recruit vital support are no longer delivering the same results. In many organisations — especially larger ones — there’s a disconnect between how we engage those who give time and those who give money, despite them often being part of the same supporter community.

The good news? Most people would consider volunteering — but it’s up to us to make it easy, accessible, and compelling.

This practical session will explore how community fundraising volunteering is evolving and how you can apply a marketing mindset to attract and retain volunteers. Packed with case studies, real-world examples, and actionable tips, you’ll learn how to modernise your approach — whatever your budget.

Key learnings from this session:

• How the volunteering landscape is shifting, and what that means for your approach
• How to identify different audiences and use the right tactics for each
• Top tips and ideas for success