Lucy and Jaz will share their experiences working on equity and inclusion across a range of charities and what they’ve learned about how a focus on equity and inclusivity can improve the supporter experience of your cause. We will explore finding a balance between the lived experience of a charity’s purpose and its fundraising communications. We will also look at the role that authentic story telling can play in building belief in your charity’s inclusivity and the risk in not doing this well.

This session will take the shape of a series of provocations that challenge approaches to supporter journeys and the limitations of one-size-fits-all.

Key learnings from this session:

• How a focus on equity can improve your supporters’ experience.
• When you should start thinking about equity in the supporter experience.
• The value of authenticity in story telling throughout the supporter journey.