Although the coronavirus pandemic is still very much around, with the easing of lockdown restrictions continuing, and the vaccine rollout underway, things are starting to look hopeful for the fundraising industry.
There’s no denying that COVID-19 drastically changed the charity sector. Not only did it put a stop to many large in-person fundraising events, but it also saw the economy go into recession; something which has historically caused charity donations to drop off. However, the charity sector proved to be very versatile.
Websites and video conferencing platforms covered service delivery and in-person fundraising methods were replaced by online donations and virtual events. As a whole donor engagement became pretty much entirely digitised. And that looks set to continue for the foreseeable future. Research conducted by IBISWorld states that:
‘The industry is expected to recover from the sharp decline caused by the COVID-19 (coronavirus) outbreak, which forced the closures of charity shops and cancellation or postponement of fundraising events. However, revenue is expected to remain below that observed prior to the pandemic, and the return of large-scale fundraising events remains uncertain.’
Digital is set to be at the forefront of all the latest trends within the charity sector. If you’re interested in ways in which you can help your non-profit flourish in this post-pandemic world, we’ve put together a list of some of the latest industry trends that charities should be aware of.
Let’s dive in!
Contactless and digital payments
Social distancing meant that contactless payments went from an interesting spectacle to a necessity. Of course, many non profits had already made the switch to contactless before Covid-19 came along, but there’s no denying that the pandemic certainly cemented that shift.
Digital contactless payments replaced cash donations and were essential to many charities in maintaining their fundraising efforts. The latest industry data is showing that contactless payments will become even more important as we leave the pandemic behind.
If you have yet to implement a cashless way for supporters to donate, then the good news is that pretty much anyone can implement a contactless payment. You can set up any of the following digital payment methods with ease:
- A point of sale (POS) device
- QR codes
- Digital platforms and apps - such as Beam!
- Website donation buttons
Social media platforms
Social media became an essential tool for charities during the pandemic, and that reliance looks set to continue in the future.
Platforms such as Facebook, Instagram, Twitter and LinkedIn offer them an easy but effective way to promote their cause. They also give them the opportunity to communicate with supporters, reach new audiences and raise awareness about their service delivery. Even new platforms, such as TikTok and Clubhouse, are helping nonprofits spread their reach.
Live streaming will definitely continue to be a key fundraising device for many charity organisations. Social media and event platforms like Everywhere+ provide charities with the opportunity to do this, in one of the simplest ways.
Rise of TikTok
TikTok’s growth doesn’t show any signs of slowing down, especially when it comes to its general importance for charities. The social media platform is constantly evolving, and it provides a brilliant opportunity for nonprofits to connect with younger audiences. If you haven’t already, get involved as soon as you can with TikTok.
Gaming in the charity sector
The pandemic meant that charities had plenty of opportunity to host some interesting types of fundraising events, and one of the most surprising and popular has been gaming.
As we previously mentioned in one of our other blogs, video games are no longer limited to teenagers, and when used correctly, can be a great way to raise donations through live streaming. In fact, the connectivity it brings has made gaming an essential tool for fundraising in this socially distanced world.
Video game live streaming can bring many benefits to your charity, as not only does it encourage donations, but the collaboration with well-known online gamers can spread awareness of your organisation to their large audience.
The Make A Wish charity used gaming to set up a virtual fundraiser called ‘Game Stars.’ This virtual fundraising event saw online gamers and streamers host game shows on a stream, where they encouraged viewers to donate money to the charity’s cause.
Is your charity in need of a digital transformation? Fundraising Everywhere can help!
The above industry trends look set to continue, even as social distancing measures ease. Nonprofits should take full advantage digital transformation, so that they can stay ahead of the curve in the future. If your charity or organisation is in need of assistance with this, Fundraising Everywhere is here to teach you the skills you actually need to raise more money for your nonprofit.
Through virtual conferences, monthly webinars and virtual support, we connect you directly to the proven methods, people, and new ideas that are guaranteed to help you raise more money. This means you can learn wherever you are, in your own time, and at an affordable price.