John Lepp
Creative Director
John Lepp is a globally recognized author, speaker, and creative leader known for redefining what modern fundraising can be.
For over 25 years, he has combined direct response strategy, donor psychology, decision science, and bold visual storytelling to help organizations around the world raise more money and build fiercely loyal donor communities.
Often called the “Ted Lasso of fundraising” for his disarming warmth and relentlessly optimistic approach, John pushes fundraisers to leave passive communications behind and embrace brave, emotional storytelling rooted in what donors actually care about: meaning, connection, and impact.
A renowned international speaker and co-founder of Agents of Good, John has trained thousands of fundraisers globally, inspiring them to be more human, more vulnerable, and more creatively courageous in everything they do.
My Upcoming Events
Thursday 25th February 2027 @ 11:00 GMT
Fundraising Marketing Conference 2027
If your role sits anywhere between “raising money” and “telling the story”, this conference is built for you.
My Previous Events
20 quick ways to infuse your marketing and fundraising with more creativity
This session takes a look inside the hearts and minds of your donors and shows you how minor deviations from the status quo can give you major results!
Principles of creative storytelling
Sit back and let John and Jen guide you through (some) of the creative principles of storytelling. If it’s anything like their other sessions, make sure you have some tissues handy as it’s likely to be a tearjerker!
Voices and Vulnerability in Creative Storytelling
Join us to hear about lessons in creative storytelling since the start of the pandemic.
Eat & Design & Sleep & Repeat
A 15 minute intro to design, how to stand out and how good design is crucial for any fundraising campaign.
AI vs EI: Love isn’t about Checkboxes
You’ll learn about creative use of voices, what ‘designing for donors’ looks like and tons of tips, tricks and tactics you can start using tomorrow.
Instant storytelling through strategic design
This session gives you some great tips, with 10 rules and considerations to guide you to success.
