Cookies have been used to build retargeting audiences and power modelling for targeting new audiences. They’ve had lots of uses. And they’re about to disappear. This is a good thing. The move toward a privacy and transparency-centric web is behind this.
When charities share the stories of those they support, we capture people in a particular set of circumstances: circumstances that, given the nature of our work, we hope will quickly change for the better. We reduce them to the challenge they are facing. We trap them in time. As a sector, we are starting to acknowledge the damage we do when we treat people’s stories as our property. So how do we change course?
Are you looking for top tips on creating a charity paid ad that generates a great return on revenue?
Look no further! In this blog post, we’ll go over 7 of the best ways to create a charity paid social media ad that gets results. Whether you’re just starting or an experienced marketer, these tips will help you create an effective, successful paid ad for your charity. So let’s get started!
A year ago, I was 2 months into my current role after almost a full year of redundancy, job hunting, interim work and a general feeling of being unsettled and unsafe. I had finally been fortunate to find a role that provided me with familiarity – working with people I had worked with previously so I could feel safe, whilst doing what I loved.
Guest blogger Caroline Danks of LarkOwl talks foul-mouthed Christian rock bands and sleepouts… In my first ever fundraising role, I was part of a team of four focused on trusts and statutory fundraising. I loved it! The research and writing elements felt like an easy segue from my degree coursework.
Amazon has recently announced that it will end its charity donation scheme, “AmazonSmile”. It will end by February 20th with some financial assistance given by Amazon to help with the transition.
We’re big on building things in the open and including you in our decisions. So this is our honest review of 2022 before we kick off things for 2023.
This might not be the most exciting read for many of you. But, for transparency, I want it to exist somewhere so you can see behind the curtain.
Before I get into the stats though, I want to say ‘thank you’.
The deadline for this role has passed and we are no longer accepting applications.
When there is less to go around and more people to help, it’s difficult not to feel like the work we do as fundraisers is nothing more than a sticking plaster. And not even a good waterproof sticking plaster with a fun cartoon character on it. I’m talking one of those useless sticking plasters which peels off at the first sign of a single bead of sweat.
When Nikki and I launched Fundraising Everywhere in 2019 we wanted to create a fundraising community and training events that were affordable, accessible, engaging and human. We wanted to elevate speakers to new audiences and give them the same opportunities we had been so fortunate to have had ourselves.
Recently, we at I.G. Advisors opened applications for our #FixTheFlow Fellowship, and I’m really grateful to Fundraising Everywhere for supporting what we’re doing, and inviting me to share a bit about why we’ve developed the programme. To do that, I’d like to tell you a bit about my journey as a fundraiser, and as (what I call) a resource activist.
With both Facebook and Twitter finding themselves in precarious situations, we’ve all been reminded of the risk of relying on any social media platform to connect with your audience.
Written by Leesa Harwood, Owner of By The Waves Charity Consulting. Too much of a good thing Data is great. It underpins good decision-making. It helps fundraisers to understand supporters, articulate impact, measure success and prioritise the deployment of finite resources. But you can have too much of a good
As many people reading this blog will already know, the value of legacy giving is predicted to increase dramatically over the next few decades, with legacy income set to more than double in real terms by 2050.
Written by Emma Rolinson My name is Emma and I’ve worked as an Area Fundraising Officer for Acorns Children’s Hospice for the past six months. A parent never imagines their child will be diagnosed with a life-limiting or life-threatening condition. But when the unimaginable happens, Acorns steps in, helping families
Written by Nikki Bell The start to 2022 has been a constant blow to social media fundraisers. With privacy updates, cookies on the way out, ad favouritism (and so many to compete with), the rising cost of living coupled with dwindling free time, the reach and CPAs relied upon for
I Co-Founded a small international development charity when I was fresh out of university, age 21. I had visited Kenya as a volunteer a few times as a teenager and I returned home filled with rage and sorrow at the injustice of what I had seen. I didn’t feel it or know it at the time, but looking back 14 years later, I was peak White Saviour.
Life is tough at the moment, and it’s getting tougher for many. I set up my own business against the backdrop of COVID. In fact, weirdly it was fuelled by COVID. As charities really started to think about doing things differently, rather than just talking about it. The world is
changing.
For May’s exclusive Members Clinic we were joined by the always amazing Richard Sved. He gave us a whistle stop tour of the book he has co-authored with Dr Claire Routley - Fundraising Strategy
Back in January, I wrote an article about my experience of burn
Guest bloggers, Anne Race & Henry Rowling of Flying Cars Innovation, share their gems of knowledge to help you innovate, and most importantly, succeed.
Written by Mandi Hine Why Members March? What is Members March, and why should you get involved?After all, you’re already super slammed, pulled in multiple directions and wondering why (or how) you should try and make time for one more thing. I hope my 5 top reasons to embrace Members
Written by Nikki Bell Conferences, both online and in-person, are set to make a comeback in 2022. Already we’re seeing a rise in content available and excitement for the opportunity to learn and network to plan for a, hopefully, uninterrupted year of fundraising. However, we’re also seeing a return
Guest blogger Caroline Danks of LarkOwl lifts the lid on cross-disciplinary learnings that can take corporate fundraising to the next level. There are so many traits shared by fundraising across the board. On the whole (barring a few notable exception who shall not be named) we are resilient, creative, warm,
Dear recruiting managers,
I write this to you as something needs to change with the traditional way of recruiting.
This sector is great, but whilst we champion wellbeing, diversity and fairness externally in our charitable work, we are failing those who seek to support these efforts as potential employees.
I couldn’t sleep on Thursday night. I started replaying (in my mind) a conversation from the Events Fundraising Virtual Summit session I ran that afternoon. It was a 40 minute round table session of sharing what impact redundancy and furlough has had on events and events fundraisers. Many stories and experiences were bravely shared and it really struck me that for many there hasn’t been a proper opportunity to reflect on the experience of redundancy and furlough and to share and hear from others in similar boats. And a lot of this is still very raw.
The fundraiser and designer relationship. It can sometimes be a tricky one to navigate, right? We’ve all been there. Some feedback that didn’t land quite right, or a missed brief. Authentic creative is personal, and with negative feedback (however well-meaning) feelings can get hurt. At the same time, when assets take an unexpected turn it can be problematic for our schedules.
How to run a fundraising event in 2022 is the top question for charity fundraisers as we head into another year of living in a pandemic. Restrictions are changing to allow more freedom but supporter attitudes and safety considerations still make it tricky to plan confidently.
January's guest blogger is Elizabeth Archer (known as Ed). Ed has held strategic roles at Mencap, Ambitious about Autism, Contact and is currently Head of Services & Service design at Toynbee Hall. She specializes in designing systems and structures that serve communities in the way they want and need. This
Are we moving forward digitally? At Fundraising Everywhere & Everywhere+, we’re an organisation made up of fundraisers. With over 50 years of experience between us, it’s safe to say, we’ve seen our fair share of change in the sector. And it won’t be a surprise for you to hear that
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