On Demand
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Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
On Demand Talks
On Demand
Trusts & Foundations Funding: Expert Advice from a Grant Assessor, Funder and The List Author
Join us for a practical and insight-packed 90-minute webinar bringing together leading voices from across the fundraising and grant-making landscape.
On Demand
Legacy and In-Memory Fundraising Conference 2026
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
Creating Meaningful Moments: Using Events to Steward and Engage Legacy Supporters
Perfect for legacy, in-memory, and supporter engagement fundraisers looking to enhance relationships through the power of events.
Working with bereaved supporters
A compassionate, practical guide to communicating with bereaved supporters — covering grief, difficult conversations, tone, and looking after yourself in the process.
Future focus: AI, reimaging family/communities, marketing
A practical, grounded roadmap for the decade ahead — built around what will change, what might, and what never does in legacy fundraising.
Deciphering the data: The legacy myths costing you your best prospects
Data from 11,000 confirmed legacy gifts reveals why your best prospects are already in your database — and why traditional segmentation is missing them.
How to connect with In-Memory supporters
This practical session will explore how charities can build meaningful relationships with in memory donors by communicating with empathy, confidence and authenticity.
Offline channel mix: in-memory and legacy marketing
An honest behind-the-scenes look at two legacy campaigns built on modest budgets — what worked, what didn’t, and what any small team can take away.
Intro to Audience-led Legacy Fundraising (ps your SLT/Board are an audience too…)
A practical thirty-minute foundation in how supporters really decide to leave a gift in their will – and where your charity can help, and where to step back.
Building a Legacy Supporter Journey: Overcoming the Challenges for Small to Medium Sized Charities
Twenty years of legacy fundraising experience distilled into practical solutions for the resource, insight, and leadership challenges facing small and medium-sized charities.
Reaching new legacy audiences: Lessons from BBC Children in Need, Asda and Farewill
Learn how charities can use corporate partnerships to take legacy giving beyond their existing supporter base.
Understanding the link between legacy and brand
Ground-breaking sector-wide research from Legacy Futures uncovers the statistical links between brand strength and legacy giving — and what that means for your strategy.