Strategy Director
Caoileann Appleby
Caoileann has worked in fundraising for over a decade in Ireland and the UK across a range of causes and clients, from donor development, multi-channel recruitment, legacy, and alumni fundraising, to digital and strategy. She has presented in the USA, UK, and Ireland on topics such as digital fundraising, the power of small charities, and testing, and has also been a volunteer fundraiser for Abortion Support Network and Together For Yes.
My Previous Events
How to find new donors: Panel Q&A with UK charities
This quick-moving panel will chat and share insights on how different organisations have found success with donor recruitment. From small orgs to large, online and offline – there’ll be a take-home tip for everyone.
Donor-sized direct mail
In this session, you’ll learn Ask Direct’s top four principles for a successful direct mail campaign – with real-life research and examples from a range of causes, so you can plan your amazing appeal.