Q+A: Behind the Everyone Hates Elon Campaign
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Talk Details
When Trump returned to power in 2024, he brought Elon Musk with him. The partnership was chaotic, meme-fuelled—and short-lived. But behind the scenes, one anonymous group was making sure Musk’s downfall didn’t go unnoticed.
From billboard subvertising to viral videos and even a Tesla-smashing stunt, Everyone Hates Elon was a fast-moving campaign that blended digital disruption with real-world action. It was bold, irreverent, and impossible to ignore.
In this live Q+A, we speak to the activists behind the campaign (anonymously, of course). How did it come together? How did they move so quickly? And what impact did it have—not just on Musk’s image, but on culture, media, and even fundraising?
We’ll explore what charities and campaigners can take from their tactics: a digital-first brand, online/offline synergy, and activism that drives attention and action.
Yes, we’ll ask if it raised money. And yes, we’ll ask who’s next.
Key learnings from this session:
Unconventional, digital-first activism—when timed right and executed boldly—can drive real-world impact, cultural relevance, and even fundraising results.
Speakers
Sarah Crowhurst
Director
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