Sarah Smith
Legacy and In Memory Manager
I’ve worked in fundraising for fifteen years, increasingly specialising in direct marketing.
Until 2023 I led a growing Acquisition team at Age UK, launching new products and channels like face-to-face.
I am now Legacy and In Memory Fundraising Manager at Mind, taking on an ambitious programme for growth and inheriting some wonderful insight-led products like Everlasting Forest.
My Previous Events
Mind’s Everlasting Forest – an insight-led In Memory fundraising product
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.