Employee Generated Content: The Future of Charity Comms
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Talk Details
When you work for a non-profit, trust is your most important currency. Empowering colleagues to post online about their work is not only a great way to motivate them, but also helps reach new audiences and gain a deeper level of trust and understanding of your charities mission.
Eleshea Williams invested in boosting employee generated content at Amnesty Internationals, which resulted in Amnesty being the 4th best charity in the UK for employee engagement on LinkedIn.
This session will show you why employees are your greatest influencers in a world of declining audience trust.
Key learnings from this session:
- the importance of investing in your employees as influencers
- how to train your colleagues to use LinkedIn and be more visible
- the benefits of LinkedIn for your charity
Speakers
Eleshea Williams
Social Media Specialist
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