Lou Barton

As manifesto’s go-to for journey orchestration, Lou Barton turns complex engagement strategies into reality. Lou’s recent industry leading research, “Mind the Engagement Gap,” provides charities with a roadmap to deepen supporter loyalty and maximise impact. From helping RNIB transform their Marketing and Engagement function to deliver effective change to Save the Children UK new Martech, Lou ensures that strategy isn’t just a document on a shelf, it’s a practical engine for growth.