Whatsapp vs SMS
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Talk Details
With the “double marathon” challenging many fundraisers to support twice as many runners as planned, building genuine supporter relationships at scale has never mattered more. In this session we’ll explore the strengths and weaknesses of WhatsApp and SMS for supporter engagement and what handset-based channels offer that email, social and other digital channels simply do not
Key learnings from this session:
- The five questions every fundraising team should ask before the WhatsApp-vs-SMS debate even begins.
- How the “postman principle” reveals why; what you say will always matter more than where you say it.
- A practical framework for deciding when mobile messaging earns its place in your supporter journey – and what you’ll need to have in place before ever sending your first message.
Speakers
Simon Varley
Country Manager
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