Tackling hate and misinformation online

In an age where misinformation spreads faster than ever, charities are facing increasingly hostile digital spaces. In this practical and eye-opening session, Helen from Social AF will share strategies for moderation with regards to tackling hate, misinformation, disinformation, and malinformation across social platforms. Drawing on Social AF’s experience with charities such as Shelter and The Salvation Army, this session explores how online falsehoods can cause direct harm, damage public trust and threaten a charity’s reputation.

Whether it’s harmful myths about homelessness or conspiracy-fuelled attacks on fundraising efforts, Helen will unpack how to spot the warning signs, choose the right response style and protect both your community and your team.

Expect insights on moderation tactics, tone of voice, wellbeing safeguards and how to turn even hostile conversations into opportunities to educate and build support. This session is ideal for digital leads, social media managers and comms teams.

Key learnings from this session:

• Understand the difference between misinformation, disinformation, and malinformation, and why it matters.
• Learn moderation frameworks that prioritise supporters, accuracy and brand integrity.
• Discover the importance of tone, timing and team capacity in your moderation response strategies.
• Actionable steps to improve your own charity’s readiness to tackle misinformation online.