In this rapid-fire Q&A episode of the Fundraising Everywhere podcast, host Simon Scriver puts corporate partnerships expert Andy King (Fireside Fundraising) on the spot with the most commonly asked questions from the Fundraising Everywhere community. Pulled from feedback and conference audiences, this episode covers everything fundraisers want to know about building and sustaining corporate partnerships.
Topics include:
- What good corporate partnerships actually look like — and why companies don’t want to be treated like bank accounts
- Fewer big partnerships vs. more medium-sized ones: which strategy to start with
- Realistic partnership values for small charities (with real-world examples)
- How to find and qualify the right prospects using mission alignment and giving preferences
- Cold vs. warm outreach: realistic reply rates and why the difference is staggering
- Mixing channels (email, phone, LinkedIn, Instagram DMs) and why consistency matters
- How to approach corporates at networking events without killing the mood
Andy also shares details about upcoming Fireside Fundraising research on how companies give, available free at the end of September, plus a Fundraising Everywhere webinar sharing the highlights.
Andy King, Founder of Fireside Fundraising — find him on LinkedIn or at firesidefundraising.com
Become a member to access our Relationship Fundraising Fundamentals
Check out our next Corporate Partnerships Conferencetified to be first to hear of future podcast episodes. We’d love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
Transcript
Jade Cunnah: Welcome to the Fundraising Everywhere podcast, your go-to place for fundraising tips and inspiration. Love what you hear? Get more insights straight to your inbox. Subscribe to our email list for exclusive fundraising resources, early access to training, special discounts, and more. Just head on over to fundraisingeverywhere.com/podcast to subscribe.
Jade Cunnah: Now, on to today’s episode. Enjoy.
Jade Cunnah: Thank you for listening to the Fundraising Everywhere podcast. If you’re enjoying this podcast, why not share it with a fundraising friend? And if you’d like to give us a little like or subscribe, it really helps fundraisers like you find us.
Jade Cunnah: Thank you so much. See you next time. Bye