Charley Day- Lennon

Charley Day is a Strategist and Head of Insight at multi-award-winning indie agency The Kite Factory, working at the intersection of attention, behaviour and purpose. She helps organisations move beyond visibility to understand what captures attention and what drives people to act.

With two decades of experience building campaigns both agency and client side she champions integrating creative and media from the outset, designing marketing as a connected system, not a set of channels. Her work focuses on building media ecosystems that turn attention into connections that stick.