Building a Legacy Supporter Journey: Overcoming the Challenges for Small to Medium Sized Charities
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Details
Small to medium sized charities offer the potential to grow income from gifts in Wills, but often they confront major challenges to develop and deliver a legacy supporter journey. As a result, they miss out on the development of a sustainable income stream. In this session, you’ll learn how Jensen overcame some of these major challenges for some small to medium sized charities over the course of my 20+ years of experience in legacy fundraising.
Key learnings from this session:
- How to gather the supporter insights to develop a legacy journey?
- How to overcome the major resource obstacles to develop a legacy journey?
- How to persuade your leadership team or Board to invest and scale up a legacy journey?
Speakers
Jensen Calleemootoo
Owner
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