How To Build & Embrace an Awesome Legacy Pipeline
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Talk Details
Legacies are often regarded as major gifts. While the amount may be considered “major”, the donor profile tells a different story. Knowing the profile of a typical legacy donor ensures you market and engage with as many of the right donors as possible.
This session will break down some of the typical myths surrounding legacies and delve into the profile of the typical legacy donor so you can start data mining and marketing your program to the best legacy prospects.
Speakers
Ligia Pena
International Legacy Consultant
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