Launching your first fundraising product: limited resource, big impact!
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Talk Details
Since the pandemic charities have changed the way we fundraise and connect with supporters. At The Bike Project, agile planning allowed them not only to survive but thrive. With digital at the heart of their organisation, Jess will talk about how they brought to life a bespoke digital fundraising challenge, Refugee Routes (https://refugee-routes.thebikeproject.co.uk/), to continue bringing in revenue, cement deeper engagement of the cause with supporters and set the future for how fundraising may look for the charity.
Jess will share her experience of launching Refugee Routes showing how integral being agile, storytelling through stewardship and utilising tech was to the success of the campaign.
Speakers
Jess Miller
Fundraising Manager
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