Data driven legacy fundraising with Farewill
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Talk Details
In this session, Dan Garrett, Farewill CEO, will go through key learnings around the importance of data in legacy fundraising. With over 250 charity partners, Farewill has helped to raise £550m+ in legacy pledges, all with their proprietary data platform.
What are the key learnings from your session?
- Our data shows that legacy giving is not slowing down
- Data-driven fundraising is the future; understanding your campaigns and audiences’ performance in real-time is key to growth
- Data is a powerful internal tool to embed legacy
Speakers
Dan Garrett
CEO
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