Developing Member Loyalty
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In 2020, using a shoestring budget and a team of 2, Theatre Royal Wakefield redesigned and relaunched their membership scheme. In this session, Sarah will talk about how they trippled what their membership scheme raises, attracted new members and the impact on the wider organisation. Focusing on their stewardship programme and how they fed this in to their expanded fundraising events and then launched an individual challenge programme.
Key learnings from this session:
- How building member loyalty can impact on in other areas and understanding what’s really important
- It really can be done on a shoestring and in a small team
- Valuing the importance of telling a story and sharing impact in an accessible way
Speakers
Sarah Shooter
Head of Development
Related Talks
Digitise the service user’s experience and turn them into donors or fundraisers
Hear about how Anthony Nolan is using digital channels and innovation as well as providing relevant and timely content to keep the youngest people on our register engaged and lifesaver ready.
Setting Realistic Major Donor Income Targets
This session covers non-financial KPIs and other indicators to ensure a fundraiser is on the path to success, whilst pushing back against unrealistic targets and help us maximise our chances of raising philanthropic gifts in spite of the turbulence of raising money.
AI tools in high value fundraising – do’s and don’ts.
If you’ve hopped on the AI bandwagon, but are not entirely sure if you are making the most or best out of it, let’s explore some key do’s and don’ts. We will go through trust (and other high-value) fundraising areas and provide step-by-step examples of how to (or not) apply AI. Although You Want To Empower Yourself To Leverage Your Fundraising Success, ⭐ I know you don’t want to sound like you’ve used Chat GPT, so let’s change that!
Creative writing for funding proposals
Are your A4 Word documents with your trusted headings getting diminishing returns? Trying something new can help your charity’s bank balance, the grants managers reading your applications — and you. Award-winning short-film maker* and failed comedy writer Matt Zeqiri takes you on a journey through space and time to explore the techniques that can give your proposals a new dimension.