Legacy Storytelling in 3 Acts
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Stories are at the heart of any legacy giving program.
In this session, we’ll chat about what you can do, at every stage of your legacy program, to infuse stories and voices into your fundraising. You’ll learn about empathic story gathering: how to share stories about our charities and our donors in a way that honours a range of lived experiences and also inspires a sense of belonging.
Key learnings from this session:
- Tested and perfected questions for conversations.
- How you can add more stories to your legacy program right now, no matter how new or mature.
- How to sprinkle “legacy seeds” through your fundraising program.
Speakers
Jen Love
Partner
Related Talks
Gift Aid 101: Stop Leaving Money on the Table
This session is available to Members-Only. Please Become a Member (or log into your membership) to access.
How to revive a flagging val-ex product
How Christian Aid refreshed its Adult Prayer Journal without losing what worked — lessons in testing, creative optimisation, and building on a proven value exchange proposition.
Digital Fundraising: turning your community into community fundraisers
How to turn passive donors into active fundraisers — digital strategies, real charity examples, and the tools that bridge community engagement and sustainable growth.
Embedding Legacy Conversations Across the IG Supporter Journey
How Oxfam embeds legacy thinking across the entire supporter journey — so that leaving a gift feels like a natural expression of a lifelong commitment, not a separate ask.