Launch a Memory – Innovation for Acquisition, Conversion and Retention of donors.
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Talk Details
I will talk through the journey the RNLI has been on with the flagship In Memory Campaign Launch a Memory. From inception, internal buy in, supporter engagement and onward journey and events, how this product has paved the way for In memory memorial ‘products’ in the sector, and brought in thousands of new donors to the RNLI. Focusing heavily on digital acquisition, online onward journeys and supporter engagement.
Showcasing how testing and learning has been pivotal to each and every campaign, and the ability to adapt and innovate has allowed new focus’ for the campaign to evolve.
Key learnings from this session:
- Internal Buy In
- Innovation
- Supporter Listening
- Product Understanding
- Openness to adapt and evolve through stakeholder and supporter feedback
Speakers
Lauren Poole
Senior Marketing Manager
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