Small tweaks of the dial: using the phone to elevate support experience and improve campaign efficiency
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Talk Details
From Upgrade and Reactivation calls to the humble Thank You call; the phone has always been a great way to engage with supporters. In this session we’ll take you through how we’re using calling in our regular giving stewardship journey and what impact it is having. Stewardship is at the heart of our committed giving programme and over time we’ve grown and sustained the GOSH Charity regular giving donor base to over 250k people!
Key learnings from this session:
- Where we’ve seen the greatest impact
- What a great call sounds like
- Where you can weave calling campaigns into existing stewardship journeys
Speakers
Abena Bentum
Head of Committed Giving
Leigh Hesketh
Senior IG Manager - committed giving
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