Bringing your cause to life at your event, thoughts on turning event-led participants into cause-led supporters

Supporter motivations are a powerful tool that can shape the design and structure of events.

If we can understand why someone is doing our event we can tailor their experience to ensure they have the best time and, in turn reach our goal of turning them into supporters who are advocates for the cause and go on to do other things.

I’ll chat about my thoughts around this, specifically how I’ve used this and seen success from designing meaningful events which lead to life long supporters.

Key learnings from this session:

• Don’t assume you know what your event participants are motivated by or what they want, learn how to understand this.
• Use this knowledge to be purposeful when designing events in detail with the aim to create life long supporters.
• Tips for how to convert those who are ‘just there to do the event’ into people who genuinely care about the cause.