The Future of Legacy Fundraising
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Talk Details
Legacy giving is growing around the world. By the middle of this century, gifts in wills will double in the UK and triple in Australia. The much talked about baby boomer generation will lead to a global legacy boom.
But as we move through this century, the shape, face and behaviour of the legacy donor will change rapidly as will society at large. Are you prepared for the growth that is coming, and do you properly understand the new generation of legacy donors and how to engage them on their terms?
Key learnings from this session:
- How legacy giving is growing around the world.
- The unique differences in the new legacy generations – both baby boomers and Generation X.
- How to communicate and engage these generations on their terms.
- How the world is changing and how our legacy strategies need to adapt.
Speakers
Ashley Rowthorn
CEO
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