Innovating on a Shoestring – Brilliant Basics: Highly successful fundraising appeals and challenge events
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Have you ever wanted to launch a new fundraising campaign but wasn’t quite sure where to start?
In this session, Muna will be taking you through several case studies of charities that have done exactly that.
From launching a new virtual DIY challenge to expanding on an appeal and creating new donors for life, this session will be jam packed with tips and tricks to help your charity nail the brilliant basics of new fundraising campaigns and initiatives. Without a huge resource lay-out, whether that be staff time or financial.
Key learnings from this session:
- How to learn from charities who launched and expanded on their first virtual P2P challenge to great success
- How to launch a Christmas appeal with impact beyond the campaign period
- How to use email to raise more and create advocates out of donors.
Speakers
Muna Hussen
Fundraising and Marketing Consultant
Related Talks
Legacy is a behaviour change brief
Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.
Q+A: Behind the Everyone Hates Elon Campaign
In Q+A, we speak to the activists behind the campaign (anonymously, of course). How did it come together? How did they move so quickly? And what impact did it have—not just on Musk’s image, but on culture, media, and even fundraising?
2026: Trends, Challenges, and Opportunities for UK Fundraisers
What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.
Scaling Your Digital Fundraising
Join Dean Gillespie, Digital, Creative and Mass Marketing Lead at International Justice Mission (IJM), one of the world’s largest anti-slavery organisations, for an inside look at how IJM UK is pioneering a digital-first approach that builds more than donations – it builds a movement.