Head of Planning
Pete Esuola-Grant
Pete is Head of Planning, leading GOOD’s strategy department. He brings together expertise in both brand and direct response fundraising, running integrated projects on charities such as RNIB, WaterAid and Plan International UK. He leads GOOD’s proprietary research, most recently on the commercial value of integration for charities. He has a passion for helping his local community and has volunteered as a youth worker in North West London for over 10 years.
My Previous Events
Bundle On Demand
Legacy & In-Memory Fundraising Virtual Conference 2025
Ready to grow your legacy and in-memory fundraising? Join our Legacy and In-Memory Fundraising Conference and learn from global experts how to boost gifts in wills and in-memory income. Whether you’re new or seasoned, discover strategies to thrive in a rapidly changing landscape. Book now for an inspiring event in September!
Legacy is a behaviour change brief
Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.