Beyond Meta: Building a Full-Funnel Digital Program with Pmax, Programmatic & Audio
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Talk Details
Too many digital fundraising programmes are too concentrated in Meta, and this creates both a risk and a problem with scaling when results are positive. But there’s more than just Meta in today’s digital fundraising world – from performance max to audio advertising and programmatic and connected TV, we’re seeing strong fundraising results from a more holistic approach to digital fundraising.
In this session we show several case studies on how to evolve your digital programme to be less reliant on Meta, and have a wider fuller-funnel approach to planning digital campaigns that deliver better ROI.
We have done this for multiple clients, and we know that in some cases this can double the ROI – like it has for our clients from Comic Relief in the UK who are happy to come talk alongside us about our journey together and the results of two years of working in this way.
We can show through our case studies from the UK, USA, Italy and Singapore how working in this way works for large established organisations, like comic relief and save the children, as well as new challengers like GiveDirectly.
Key learnings from this session:
- How to keep innovating in a volatile fundraising landscape.
- Channels that drive returns when Meta is starting to show it’s gaps.
- How to brand build while still driving returns.
Speakers
Nathalie Ormrod
Senior Director, Global Media
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