Accessibility and inclusion in legacy marketing
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Talk Details
A discussion on accessibility and inclusion in legacy fundraising, featuring speakers from NSPCC and Stonewall. Jake O’Dwyer from Stonewall emphasizes the importance of authentic inclusion, representation, and understanding stakeholder intersectionality, while Laura Jakes from NSPCC shares tips for making legacy fundraising more accessible, such as using plain language, asking accessibility requirements, and providing accessible materials and transcripts.
Speakers
Jake O’Dwyer
Head of Individual Giving and Data
Laura Jacques
Legacy & In Mem Fundraising Manager
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