Beyond Bequests: A Roadmap to Developing Inspiring Legacy Supporter Journeys
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Talk Details
In this session, Juliet will take you through the steps needed to create robust and inspiring supporter journeys for your legacy prospects and pledgers. This session unveils a comprehensive roadmap to elevate your approach to legacy supporter engagement and create experiences that resonate deeply with your supporters. Leave the session equipped with actionable insights, ready to implement legacy supporter journeys that will inspire, engage, and leave a lasting legacy for both your supporters and your cause.
Key learnings from this session:
- The importance of good stewardship for legacy supporters
- Steps to take to develop new supporter journeys
- Testing your approach
Speakers
Juliet Hinton-Smith
Senior Legacy and In Memory Fundraiser
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