Building Digital Teams That Raise Millions

Transform your digital function with Carmen Barlow’s battle-tested frameworks

Struggling to structure your digital team for maximum fundraising impact? Carmen has been there—and transformed digital operations from barely breaking even to raising £3.2 million in new supporters within 12 months.

Drawing from a decade leading digital teams and insights from 60 charity leaders interviewed through the Charity Change Collective, Carmen will tackle the questions keeping digital leaders awake:

• Centralisation conundrum: When does it work, when does it fail?
• Specialists vs generalists: The right mix for your context
• Team sizing: The 10% rule and when to break it
• Future-proofing: Building digital resilience across your organisation
• Making the investment case: Getting leadership buy-in

Whether you’re scaling, restructuring or starting fresh, this session delivers practical frameworks to build digital teams that drive sustainable growth.

Key learnings from this session:

• What does a great digital team look like?
• Should your digital team be centralised or decentralised?
• Are digital specialists or generalists better?
• How big a digital team do I really need?
• How to future-proof your organisation in terms of (digital) skills and capabilities
• And making the (business) case to grow digital