Building Digital Teams That Raise Millions
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Talk Details
Transform your digital function with Carmen Barlow’s battle-tested frameworks
Struggling to structure your digital team for maximum fundraising impact? Carmen has been there—and transformed digital operations from barely breaking even to raising £3.2 million in new supporters within 12 months.
Drawing from a decade leading digital teams and insights from 60 charity leaders interviewed through the Charity Change Collective, Carmen will tackle the questions keeping digital leaders awake:
- Centralisation conundrum: When does it work, when does it fail?
- Specialists vs generalists: The right mix for your context
- Team sizing: The 10% rule and when to break it
- Future-proofing: Building digital resilience across your organisation
- Making the investment case: Getting leadership buy-in
Whether you’re scaling, restructuring or starting fresh, this session delivers practical frameworks to build digital teams that drive sustainable growth.
Key learnings from this session:
- What does a great digital team look like?
- Should your digital team be centralised or decentralised?
- Are digital specialists or generalists better?
- How big a digital team do I really need?
- How to future-proof your organisation in terms of (digital) skills and capabilities
- And making the (business) case to grow digital
Speakers
Carmen Barlow
Director - Strategy Lead
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