Building trust with Black Customers
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Talk Details
Whilst it is possible to rebuild trust, it takes time… System-level factors, as well as the attitudes, knowledge and behaviours, contribute to feelings of being ‘othered’, unwelcome, and poorly cared-for. These factors undermine trust and feed fear, which in turn can result in poorer access to, and engagement with, services. ​We will explore examples of growing brand recognition in the Black community to retain existing and create new Black customers and supporters and ensure that the collateral impact of your customer focus work is felt by Black customers and supporters.
Key learnings from this session:
- Building trust with Black service users/customers
- Solidifying your position as legitimate advocates of Black health equity
- Growing brand recognition with Black service users/customers
Speakers
Keith Morgan
Associate Director of Black Health Equity
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