Case study: high events fundraising growth in turbulent times
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
When Covid hit the world in 2020, charity events fundraising was massively impacted. Over the last few years at a time when many charities have seen a reduction in ROI, Dementia UK has invested into its virtual and third-party challenge events programme and seen a spike in income making 2024 their biggest year yet.
Hear from Amy McBrayne and Lucy Canning from the Events team at Dementia UK where they talk about the angles they’ve taken to grow the events team from strength to strength.
Key learnings from this session:
- What have Dementia UK prioritised to improve ROI?
- What challenges have the Dementia UK Events Team faced?
- Using impact, trust and loyalty as key indicating tools to increase income
Speakers
Amy McBrayne
Challenge Events Manager
Lucy Canning
Virtual Events Manager
Related Talks
How AI and Data can help us understand staff wellbeing
Explore how Data and Agentic AI are revolutionising staff wellbeing across the UK retail sector.
Digitise the service user’s experience and turn them into donors or fundraisers
Hear about how Anthony Nolan is using digital channels and innovation as well as providing relevant and timely content to keep the youngest people on our register engaged and lifesaver ready.
Beyond Hand-raisers: Quizzes, Digital Value Exchange Guides and more
In this session, hear from fundraising and engagement experts using creative tactics to turn passive audiences into active participants.
Navigating Meta Restrictions: A Digital Fundraisers Guide
This session unpacks the Meta domain categorisation update introduced earlier this year and its implications for charity advertisers.