Corporate supporterships: insights into the small business landscape and how to seize them
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Talk Details
Small businesses can be overlooked when it comes to corporate fundraising as there is a distinct myth that small businesses only generate small income. However, as 99% of businesses in the UK are small, and over half of UK turnover is created by small businesses, it’s time to get the facts straight.
We have a real opportunity to maximise the impact this highly engaged, purpose driven and innovative supporter group can have for raising sustainable charitable income; and now is the moment to seize it.
In this session, backed up by evidence and insight into small business donation trends and behaviours, we will look at the benefits of combining small business supporterships with traditional corporate partnerships, the benefits of NOT reserving commercial participation agreements for 5 figure donations, and the added value small businesses can bring to your charity beyond the financial support.
Key learnings from this session:
- A key understanding of the small business fundraising landscape
- The value of small business supporterships and how to to maximise these to raise sustainable income
Speakers
Veronica Bamford-Deane
Managing Director
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