Digitise the service user’s experience and turn them into donors or fundraisers
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Talk Details
Anthony Nolan recruits young donors to our stem cell register between the ages of 16 & 30. Younger donors provide better outcomes for patients, so it’s imperative that we engage our younger donors with relevant content. We need to meet this young audience where they are, moving away from a reliance on email towards a multi-channel approach, and developing a relationship with our donors that will increase the availability of the youngest members of our community.
Hear about how Anthony Nolan is using digital channels and innovation as well as providing relevant and timely content to keep the youngest people on our register engaged and lifesaver ready. From our digital welcome journey, donor cards for Apple & Google wallets, to social content that engages our audience with our work and the people behind it.
Key learnings from this session:
- How you can intergrate digital innovation into your multi channel approach
- What has and hasn’t worked for us when engaging our younger audience
- What we’ve gained from having a focus on the experience of being on the Anthony Nolan Stem Cell Register
Speakers
Rebecca Whitwick
Head of Register Experience
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