Events stewardship to drive engagement
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
In this session, we’ll talk through Shelter’s multi-channel stewardship strategy across two events; The London Marathon (third party) and Walk for Home (bespoke) comparing engagement from the two audiences.
Over the last year, we’ve tested many forms of stewardship across various platforms. From automated journeys VS adhoc support, the impact of phone calls and well timed fundraising incentives, we’ll explore what was best for boosting fundraising and practical ways to connect with your audience.
By the end of the session, you’ll have plenty of examples to take forward to enhance supporter relationships and smash fundraising targets for your events.
Key learnings from this session:
- Opportunity to compare third party and bespoke mass participation events
- Hear about test and learn approach
- Advice on how to implement new stewardship areas
Speakers
Emily Holloway
Mass Participation Events Manager
Related Talks
Raise more: How charities are putting supporter journeys at the heart of all their events
Expect top tips and exciting stats in this roundtable session with 3 amazing charities!
Back to live (events), back to reality: What’s really growing – and why
A quick spin through current trends around in-person events vs virtual.
A changing landscape: challenges and opportunities in high‑value events
This session provides food for thought on the changing landscape for those hoping to deliver income- and lead-generating events for their high-value audiences, drawing on recent and current examples.
Making every event count: How to build an effective events portfolio
Walk away with proven tips and tricks from a team that’s constantly pushing boundaries in community fundraising.