How To Build & Embrace an Awesome Legacy Pipeline
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Legacies are often regarded as major gifts. While the amount may be considered “major”, the donor profile tells a different story. Knowing the profile of a typical legacy donor ensures you market and engage with as many of the right donors as possible.
This session will break down some of the typical myths surrounding legacies and delve into the profile of the typical legacy donor so you can start data mining and marketing your program to the best legacy prospects.
Speakers
Ligia Pena
International Legacy Consultant
Related Talks
Reimagining legacy stewardship with immersive digital experiences
Go behind the scenes with Consider to explore how immersive digital experiences helped the British Heart Foundation and St John Ambulance upgrade their legacy stewardship
Legacy is a behaviour change brief
Join Pete Esuola-Grant, Head of Planning at GOOD, as he shares insight into what makes a successful legacy campaign, and how Will Talk was able to evolve into a big creative platform that has led to a 70% yoy increase in enquiries for Marie Curie’s Will writing guide that is projected to bring in income that will fund 285,839 hours of vital end of life care.
Innovating Legacy Acquisition: Testing New Growth Channels
By the end of the session, attendees will walk away with a comprehensive understanding of how these channels work, why it can be a valuable tool in the world of legacy fundraising, and practical steps to leverage these channels to amplify their campaigns and engage new supporters.
Communicating well with bereaved supporters
This session is suitable for anyone in the charity fundraising sector who is supporting and communicating with people who are living with bereavement.