How To Create a Product Your Audience Loves (With Them)
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Talk Details
Mental Health UK’s Regular Giving Programme needed revitalising. With help from Flying Cars, we identified our target audience of women aged 35-55 and built a product specifically for that audience. We know that menopause is often surrounded by a lack of knowledge and surprise symptoms. And so, with input from our Experts by Experience, we created ‘Menopause, mental health and me’ – a guide to coping with menopause and the mental health challenges which can arise as a result of this life phase.
Key learnings from this session:
- The importance of identifying the right audience and building from that.
- Smokescreen testing can reveal how people will act rather than how they think they will act.
- Experts by Experience are invaluable in creating something worthwhile.
Speakers
Brian Dow
CEO
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