“I should like to die in the auditorium” – Legacy giving and the arts
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Talk Details
Why do people leave legacies? What are their stories and connections supporters have to your charity? And how knowing these stories helps you talk to them about including a gift in their will to support you.
Using the insights and learning from twenty oral histories with legacy pledgers Marina will share what supporters’ life narratives tell us about why they gave a gift and what you can learn and apply to your own legacy giving. These oral histories explored a lifetime of connection with the charity – and what and when made them give a legacy gift. It looks at how they think about these gifts as different to other gifts in their will and what is important for them in maintaining relationships with the charity.
Key learnings from this session:
- How to connect with supporters and their whole history with your charity
- Importance of personal connections, memories and nostalgia on the legacy gift.
Speakers
Marina Jones
Deputy Development Director
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