Developing a legacy proposition
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Talk Details
In this session Peter will discuss: why you need a legacy proposition; what it’s about and what it isn’t about; how you develop a unique proposition; and examples of different successful legacy propositions.
Key learnings:
- What is it about?
- What is it not?
- How do you develop a unique proposition?
- Examples of different successful legacy propositions
Speakers
Peter Cashman
Head of Retention
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