How the cost of living crisis is influencing giving, and what you can do about it
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Talk Details
TPXimpact will be discussing the impacts that the cost of living crisis is having on individual giving teams, with a specific focus on digital, and the things you can start trying now to sure up your charity for an uncertain future.
We’ll briefly look at how behaviours are starting to change in donors, but talk more about our initial ideas to tackle the two biggest problems our own clients are facing today; regular donor attrition, and acquiring new donors
Our digital strategists and campaign delivery specialists operate as a single unit, so our knowledge comes from the data we’re actually seeing on the ground, and our recommendations are ones we’ll be implementing ourselves.
Key learnings from this session:
- What types of behaviour change are happening in relation to giving, due to the cost of living crisis
- Tactics you can implement tomorrow to improve regular giver retention
- New tactics to start generating new donor revenue from diverse digital sources
Speakers
Phil Aiston
Director of Digital Marketing
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