Making The Most Of Email Soft Opt-In Changes
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Talk Details
Recent updates to email soft opt-in guidance have opened new doors for charities looking to grow their email lists ethically and effectively. But with opportunity comes responsibility — and risk. How can fundraising and engagement teams make the most of these changes without compromising trust or compliance? In this session, we’ll break down what’s changed, what it means for your supporter acquisition and retention strategy, and what you could do next to start discussing soft opt-in in a way that’s smart, sustainable, and aligned with your charity’s values.
Key learnings from this session:
Understand the updated soft opt-in rules, and what’s changed for charities, and where to get started implementing them.
Speakers
Joshua Leigh
Director
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