
Mastering In-House F2F: From Setup to Success
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Setting up and running a successful in-house face-to-face (F2F) fundraising program is no small feat. With so many moving parts—recruitment, training, quality control, budget management, and long-term sustainability—it’s easy to fall into common pitfalls. This session, led by a seasoned global F2F specialist with experience across multiple international markets, will equip you with the essential tools and strategies to build a high-performing, results-driven team.
We’ll cover the key do’s and don’ts, realistic expectations for timeframes and results, and how to navigate common challenges. Learn how to recruit and retain top talent, establish strong quality controls, and align your program with long-term organizational goals. Whether you’re launching a new in-house F2F operation or optimizing an existing one, you’ll gain practical insights, real-world case studies, and actionable takeaways to drive sustainable success.
If you want to avoid costly mistakes and build a resilient, high-impact in-house F2F program, this session is a must-attend!
Key learnings about this session:
- How to Successfully Set Up an In-House F2F Program – Essential steps to build a strong foundation, from recruitment to operations.
- The Do’s and Don’ts of In-House F2F – Common pitfalls to avoid and best practices to follow for sustainable success.
- Realistic Expectations for Timeframes & Results – Understanding the key milestones, investment timelines, and performance benchmarks.
- How to Drive Quality & Long-Term Value – Strategies to ensure high donor retention, strong team performance, and impactful results.
- What It Takes to Be Set Up for Success – Key elements, from leadership buy-in to operational efficiency, that determine long-term growth.
Speakers

Elsbeth de Ridder
Global Fundraising Specialist
Related Talks

How to Train Skilled and Confident F2F Fundraisers
In this powerful and deeply practical session, Cam St-Omer Donaldson draws on her experience training over 5,000 fundraisers to unpack the essential ingredients of impactful face-to-face fundraising training.

Opportunities and Challenges: How F2F Fundraising has evolved, adapted and faces the future
In this lively discussion we will cover how F2F fundraising has evolved and grown since it was pioneered by Greenpeace in Austrian in the mid-1990s; the challenges it has faced along the way and how it continues to innovate and grow globally.

Compliance for the modern F2F fundraiser
In this session we will share how our new video training modules have revolutionised the way fundraisers access compliance and charity content.

The Art of Conversation: Connect First, Ask Later
In this lively 30-minute session, Silvia Bueso — international speaker, coach, and queen of asking without shame — will show you how to ditch the fear, connect like a human, and turn everyday chats into powerful “yeses”.