More, More, More: Using data to predict, personalise and uplift donors’ gifts and convert one-off donors to regular givers
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Talk Details
More, More, More: Using data to predict, personalise and uplift donors’ gifts, with the aim of converting one-off donors to regular givers.
In Raisely’s session, we will show you how to unlock sustainable giving by converting Donors into Regular Givers.
Despite the continued pressure on the public due to the cost of living, organisations can adapt their fundraising strategies to build lasting relationships with donors.
This session is designed to empower fundraisers with practical insights and strategies to transform one-off cash donors into committed, recurring supporters.
Key learnings from this session:
- Building Trust and Engagement: Discover how to foster trust and create meaningful connections with your donors. We’ll share tips and best practices for storytelling, personalisation, and donor stewardship to keep supporters engaged for the long term.
- Leveraging Technology: Learn how to streamline the donor journey. We’ll showcase real-world examples of how technology can simplify the donation process and nurture regular giving.
- Data-Driven Decision Making: Explore the power of data in predicting donor behaviour and preferences, by personalising donation forms using unique URLs
Speakers
Muna Hussen
Fundraising and Marketing Consultant
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